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Twitter @earlybird Exclusive Offers are special time-bound deals, sneak-peeks, and events that are promoted by the official Twitter @earlybird account. We partner with select advertisers and retweet offers that they have crafted only for the Twitter community. Our advertising partners determine the terms of the offer, including availability, amount, and price. As with other forms of advertising from Twitter, we are focused on bringing value to our users and will keep your interests in mind as we develop this program.
we earn revenue through our relationships with advertisers. Our focus will be to try and make these deals interesting and of value to you. We take pride in being selective about the type of deals we highlight and hope they will be an exciting way to start your day.
Hmmm, will all users automatically be set to follow @earlybird?
Ah wait, maybe they're planning on serving ads with the Fail Whale, ah-ha, a freakin gold mine if you ask me!