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Facebook Advertising

7:48 am on Jun 29, 2010 (gmt 0)

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I'm considering testing out Facebook Ads for a small business in London.

Has anyone used their ad product and if so how are the results?
8:18 am on June 29, 2010 (gmt 0)

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we have been trying to advertise our fan page using their ads, i.e. the completely crazy idea to pay facebook to drive users to facebook :)
It seems that it works. People becomes fans (they click "like" button) and post to the page. Some of their friends seem to join, too. We have seen few sales but they were very little.
I believe it is all about engagement there. If you can keep the people entertained or solve their problems you should find success.

As far as buying ads directly to the site - did not try that yet.
1:25 pm on July 7, 2010 (gmt 0)

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We're testing 2 facebook ads right now- one to drive users to become fans, and one to drive them directly to our website. I have a feeling I know which one will win, but they've only been up for a week or so.
2:38 pm on July 7, 2010 (gmt 0)

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I have tried but canceled our campaign just after a week. About 50% of the traffic seems to be of artificial origin and they refuse to refund invalid clicks!