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Twitter Begins Promoting Ads In Trending Topics

     
4:34 pm on Jun 17, 2010 (gmt 0)

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Twitter Begins Promoting Ads In Trending Topics [readwriteweb.com]
The company appears to have begun promoting keywords in its "trending topics" list for sponsors.

When users click on a promoted trending topic, they are brought to a search results page, where the page is topped by a promoted Tweet. They aren't sent to an ad landing page, but to a live and uncensored conversation. That's what we're seeing with the new movie Toy Story 3 today at least. It's a logical and interesting way for the company to make money. It's also unlike almost any other advertising in history.
12:44 am on June 18, 2010 (gmt 0)

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That's pretty innocuous as ads go. An advertiser is demonstrating considerable confidence in their product. Probably a good thing for Toy Story 3, maybe not so good for, say, BP.
 

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