How to increase Sign-ups by 40%

Membership Sign-up

[longen]

An interesting article on Techcrunch today about an A/B test by Yahoo on a website's Registration page:

Specifically, he wanted to know if this style of form actually encourages more people to sign up than the usual ... to do some A/B testing and, whaddya know?, it turns out the conversational fill-in-the-blanks form increased conversion by 25-40%.

[bill]

I saw that article as well. It's surprising that the non-traditional form worked that much better.

[martinibuster]

The original blog post [lukew.com] the TechCrunch article is based on:


TechCrunch article [techcrunch.com]