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How to increase Sign-ups by 40%

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2:44 pm on Feb 27, 2010 (gmt 0)

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An interesting article on Techcrunch today about an A/B test by Yahoo on a website's Registration page:

Specifically, he wanted to know if this style of form actually encourages more people to sign up than the usual ... to do some A/B testing and, whaddya know?, it turns out the conversational fill-in-the-blanks form increased conversion by 25-40%.
6:17 am on Mar 1, 2010 (gmt 0)

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I saw that article as well. It's surprising that the non-traditional form worked that much better.
6:38 am on Mar 1, 2010 (gmt 0)

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The original blog post [lukew.com] the TechCrunch article is based on:


TechCrunch article [techcrunch.com]