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A California veterinary center has sued review site Yelp for allegedly promising to bury bad reviews in exchange for purchasing $3,600 worth of advertising on the site.
"Yelp frequently exercises its control over the Yelp.com listing application to modify business listing pages to the advantage of businesses that purchase Yelp advertising subscriptions, and the disadvantage of those that decline," Cats and Dogs Animal Hospital owner Gregory Perrault alleges in a complaint filed in federal district court in the central district of California.
[edited by: Webwork at 4:55 pm (utc) on Feb 25, 2010]
I can't help but wonder if some of the bad reviews don't get posted by individuals working on the behest of either Yelp directly or individuals in the sales force to help force businesses into buying "protection".