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First thing you need to do is get at least 1 twitter page of tweets. They need to be good tweets. Twitter is just a mini blog. Say things that will get people talking. Make a custom background for your twitter account. Make sure you have your domain on there.
What we did was write a program that searched twitter. You don't have to make your own there are several out there already. When we see certain keywords in tweets we follow them. We don't spam them with an @ and when they follow us back we don't spam them with a DM.
Every few days make sure to un-follow people who did not follow you back. If you follow a lot more people than follow you it looks spammy. Try not to follow to many people at once. You can get in trouble with twitter.
It is very important to keep tweeting. Engage with your followers and people that @ you. If you can't be on all day schedule some of your tweets.
Recently purchased a well-reviewed book devoted entirely to Twitter, I'll give it a read this week. In the meantime, these are some good ideas.
The key is to be consistent with the quality of your postings -- not always linking to your site. Strive to get people to retweet you. Then the Follow Friday recommendations.
We always thank people who tweet our content as well.
Agree with the above comment that it is better than SU but not as good as real serps. Twitter also has a lot of benefits aside from the traffic tho (networking/intel gathering/etc)
When did WebmasterWorld add twitter ids into user profiles -- that hasn't always been there!
On one, I built a script that uses the Twitter API to broadcast significant events that happen in the app. For instance, when a new product is added to the marketplace, the system builds a grammatically-sensible phrase using a patern like "New item: [itemname] [itemURL]", and broadcasts that. These tweets are updates to the site's Twitter account, all in one place. So in that way I'm using Twitter a lot like RSS is intended to be used.
On another site, I allow users to "hook up" my app to their own twitter account, so significant things they do are similarly broadcast to their own profiles. This has far more wide-reaching publicity potential.
This complements similar automated broadcasts that go out to the Facebook API, to the site's RSS feed, and to a small list of opt-in email subscribers.
The return from this is actually negligible. But I have noticed that my automated tweets have shown up as backlinks all over the web, where people are republishing real-time Twitter feeds. That can't be a bad thing.
I've been looking for this functionality in a client for a while, but haven't found it.
Thanks in advance.