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Facebook About to Allow URL Usernames [blog.facebook.com]
The one place, though, where your identity wasn't reflected was in the Web address for your profile or the Facebook Pages you administer. The URL was just a randomly assigned number like "id=592952074." That soon will change.
We're planning to offer Facebook usernames to make it easier for people to find and connect with you. When your friends, family members or co-workers visit your profile or Pages on Facebook, they will be able to enter your username as part of the URL in their browser. This way people will have an easy-to-remember way to find you. We expect to offer even more ways to use your Facebook username in the future.
Starting at 12:01 a.m. EDT on Saturday, June 13, you'll be able to choose a username on a first-come, first-serve basis for your profile and the Facebook Pages that you administer by visiting www.facebook.com/username/. You'll also see a notice on your home page with instructions for obtaining your username at that time.
What do you think is key for Facebook SEO?
Backlinks, Keywords, Links to sites that contain the keywords, the number of friends (aka Facebook backlinks),
I cant think of anything else...
You will not be able to edit or transfer this username once you set it.
A deliberate ploy on the part of FB to stop the landrush speculators. Think you can grab a url with a brand name that's not yours, do a bit of user name squatting? Think again...
FB have also set up a procedure for those who believe their intellectual property has been infringed.
With FB growing over the next few years I would think eventually they would be worth something right?