Forum Moderators: rogerd
A few possibilities:
- self expression
- increase credibility in their industry
- promote a particular viewpoint
- network with others who share an interest (via comments, linkbacks, etc.)
- add interactivity to a static website
- bring a new source of traffic to an existing or new site
By that I meant very high volume blogs that generate tens of thousands of pageviews (or more) per day. Most startup blogs generate only hundreds of pageviews, if they are lucky. And even a blog that generates a thousand or two pageviews a day (a moderately popular blog) is unlikely to generate much more than coffee-money. (An exception would be a blog on a topic with strong monetization potential or one that can attract paid sponsors who are more interested in branding than absolute pageview numbers.)
I don't want to over-generalize, but I think any blog started with the objective of monetization is almost certainly doomed to fail. Blogs become successful when readers connect with the passion or insight of the author. Good blogging takes real effort, and the financial rewards (at least in the first year or two) are unlikely to justify the time and effort.