Forum Moderators: phranque
Since the launch of Google Caffeine, I've lost 20% of my visitors in 2 months. I've read and watch some Matt Cutt's interviews about Speed being a future variable to take in mind in SERPs.
I went to Google-Code-site and used the Speed Tracer Tools (Firefox and Chrome). One of the red alerts I got when testing my site was that my server had no Gzip enabled.
I contacted my tech support, and told them to enable it. They responded that the server was already enabled with mod_deflate for apache versions 2.x:
Tech support gave me an URL to verify if I have Gzip enabled, and it was positive.
But still, Speed Tracer throws this message:
"Enable gzip compression:
Compressing the following resources with gzip could reduce their transfer size by about two thirds".
Is there a "correct" type of Gzip compression? One that Google prefers?
if you have access to cPanel, you can do it yourself - look for the "Optimize Website" under the section called "Software / Services", usually near the very bottom of cPanel's interface.
add these MIME types:
text/html text/plain text/xml text/css text/javascript application/javascript application/x-javascript