DuckDuckGo continues it's anti-tracking crusade announcing a Chrome Extension to block FLoC interactions.
Google's Chrome may automatically opt users into FLoC program.
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What is FLoC
FLoC allows users to remain anonymous and allows targeting by large groups (cohorts), although, it's important to note, users can still remove that and sign in to sites to share personal information.
FLoC does not share individual browsing history with Google or third parties. It does share as part of the cohort.
FLoC and Chrome: Chrome does not create cohorts when visiting sites deemed sensitive (such as medical, political or religious), and the cohort is not used. Sites can opt out of FLoC and the browser will not include visits to that particular site when determining a cohort.
Earlier story
Google Starts Roll Out Test of FLoC Developer Trial [webmasterworld.com]
Google Will Not Test FLoC in Europe over GDPR and ePrivacy Directive [webmasterworld.com]
Google's Privacy-First Non-Cookie Based Advertising FLoC Tests Q2, 2021 [webmasterworld.com]
