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Blekko Ads Facebook Comments To Its Search Results

   
6:49 pm on Apr 21, 2011 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month




[techcrunch.com...]
Using a new algorithm it calls “AdSpam”, Blekko investigates the quality of a doman’s content, as well as the type of ads it includes, to identify those of the lowest quality. Those that don’t pass muster get the boot — which should be music to any searcher’s ears.

Now, whether or not Blekko can compete with the Googles of the world in the long-term remains to be seen, but I hope so. You might say that Google has rested on its laurels for a bit too long, and, in the meantime, Blekko seems to have been taking the necessary steps to make search a more pleasurable and less spam-loaded experience. Search is desperately in need of a fresh and holistic approach. And, today, Blekko is further rounding-out its competitive engine by going social, announcing that it will be integrating Facebook comments into its results pages.

Considering that the Facebook News Feed has become an extremely popular source for link-sharing, updates, and social commentary — and Facebook Connect now practically blankets the Web — the social network is a logical partner for Blekko. And it gives it that much-envied social flair it had been lacking.

But, how does it work? Using Blekko’s Facebook integration is easy: You simply connect with your Facebook account on the Blekko homepage, and go about your normal searching. The major difference, though, is that when you type “TechCrunch” into the search bar, you’ll still the same search results you would otherwise; yet, now, all mentions of TechCrunch in your Facebook news feed (and thereby mentioned in your friends’ feeds) populate the right column. Look out!
8:52 pm on Apr 21, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"AOL.Tech TechCrunch", is not really "techcrunch.com" anymore.
1:55 am on Apr 22, 2011 (gmt 0)

WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Wow, they can do all that but they can't implement NOARCHIVE to follow the same model like the other SEs.

Totally 100% USDA Grade A approved unimpressed.
7:31 pm on Apr 22, 2011 (gmt 0)

WebmasterWorld Senior Member dstiles is a WebmasterWorld Top Contributor of All Time 5+ Year Member



On the other hand: did google rush out their (partially-tested but broken) "quality panda" to pre-empt blekko? :)

Panda was, apparently, the brainwave of a google employee "a few months before" it was released. Could be a rip-off?
10:12 pm on Apr 22, 2011 (gmt 0)

5+ Year Member



Blekko seems to have been taking the necessary steps to make search a more pleasurable and less spam-loaded experience


Really? When I do a search with a certain keyword on Blekko, the first result is a 404: Not Found page. "Sorry, but the content you requested could not be found".

I informed Blekko about this 4 months ago. I never got a reply and the website is still there as first result.

To me BLEKKO = CRAP
 

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