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Why We Desperately Need a New (and Better) Google
... it turns out that you can’t easily do such searches in Google any more. Google has become a jungle: a tropical paradise for spammers and marketers. Almost every search takes you to websites that want you to click on links that make them money, or to sponsored sites that make Google money. There’s no way to do a meaningful chronological search.
We ended up using instead a web-search tool called Blekko. It’s a new technology and is far from perfect; but it is innovative and fills the vacuum of competition with Google (and Bing).
Here's a couple of notes...
Content creation is big business, and there are big players involved. For example, Associated Content, which produces 10,000 new articles per month, was purchased by Yahoo! for $100 million, in 2010. Demand Media has 8,000 writers who produce 180,000 new articles each month... This content is what ends up as the landfill in the garbage websites that you find all over the web. And these are the first links that show up in your Google search results.
The bottom line is that we’re fighting a losing battle for the web and need alternative ways of finding the information that we need. I hope that Blekko and a new breed of startups fill this void: that they do to Google what Google did to the web in the late 90’s—clean up the spam and clutter.
[edited by: engine at 12:10 pm (utc) on Feb 1, 2011]
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