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* easily manipulated
* of no interest to shoppers
Only webmasters give a monkey's cuss about Alexa; it allows them a feeling of success when real stats are too honest.
What conceivable value could there be to someone wishing to spend hard earned cash?
When you look for a gimmick to impress visitors, you need one that has some value (or at least interest) to THEM - why would you shop at a store with a lower alexa rating? Wouldn't you rather it had free shipping or lower prices?
Just because many webmasters obsess about their own Alexa rating, don't assume for one moment that they believe anyone else's.
It shows we have had zero traffic growth over the last 5 years ..... that is so wrong by hundreds of percent... and I have the bandwidth bills to prove it.
Maybe I will install the toolbar around the office to show a spike in traffic .... nah ... too much work for nothing.