Dogpile now powers Canada.com

[jeremy goodrich]

Canada.com's search feature is now powered by dogpile, and if you try a search, it redirects to show dogpile in the url.

Example search here. [search.dogpile.com]

This move means that 1) ink lost another partner :) and 2) goto, findwhat, and other ppc deals now have an even bigger outlet. While I'm not sure canada.com has an incredible number of users per month, this deal is surely large for the PPC's. And will probably add to the revenue stream for canada.com in a nice fashion, as banners don't cut it anymore.

First reported in this thread. [webmasterworld.com]

[caine]

Jeremy

I am trying not to use PPC methods, and it is being relatively successful. However, excite, canada, dogpile seem to be major problems, along with altavista and northern light. Would PPC in any way solve my problems, or will patience?

[startup]

"patience", is the only way to approach ex-ink search engines. I was #4 on ink for one of the most used search terms on the web. All the ink searchengines combined could barely out produce AV.

These searchengines produce such a small amount of traffic that it is almost not worth your time.

No PPC, repeat 3 times.:)

[chiyo]

start up, we were a late comer to PPC. We dont really sell retail but mainly high priced business services.. research, consulting etc, so thought not much in it for us..

However we bid on quite specific phrases for small amounts of money at GoTo. and make sure that the description would deiscourage anybody just clicking on for a gawk. We are only really interested in the top 1 to 3 positions, as these are the ones that appear on AV etc. but becuase the terms are say 3 specific terms, the price remains cheap (at least intil October when the min 5c bid comes in on GoTo) we find it helps in hits. We also get good branding as at least people see our name even if they dont click.

Anyway thats our strategy. Evidence, though hard evidence is impossible, seems to suggest its a successful second tier strategy.

[startup]

Ink based engines, are in reference to the searchengines that produce Ink results first. The ability of these to provide traffic to your website is very limited. If one of these searchengines chooses to use another database there is no reason to start using PPC in the hope of gaining a traffic increase.

Bidding on popular keywords and phrases is expensive. If you target very specific phrases using "GoTo", your minimum deposit should last for at least a year.

When the pure Ink based engines change databases, you are not going to notice any significant increase in traffic.

[Liane]

Perhaps this is a stupid question, but don't these ppc engines open themselves up to marauders trying to mess with the whole concept? For instance, when Yahoo was brought to its knees by sheer traffic volume ... couldn't the same thing happen to thousands of sites who pay per click?