Strange AOL reults

[Stretch]

I recently ran a few checks on the SERPs for one of my sites across the major UK engines. On AOL I discovered that for a variety of keywords my site has all the top ten listings and most of the top twenty.

This is for a very focussed but small site. I realise the results are a good thing but it's a bit strange and also might feel a bit spammy to the average visitor.

Is this usual behaviour? On Brett's SE relationship chart AOL is fed by Google but Google obviously filter the SERPs. Doesn't AOL filter results in the same way?

Happy but strangely concerned ;)

Stretch

[peewhy]

I think AOL just take them 'as is' from Google.

Never look a gift horse in the gob! :)

[pixel_juice]

AOL seem to have 'turned off' Google's filter to show only a certain number of results per domain (or otherwise display 'more pages from this site'). It's been like this as long as I remember AOL using G serps.

The only reason I can think of for them to do this, is so that if you compare Google and AOL serps side by side, AOL's look different. Perhaps they do this to try and retain traffic that would otherwise go direct to Google.

In any case, it isn't you fault, and anyone using AOL to search the web will see this problem on practically every search.

It makes the AOL serps hopeless, but hey, why would they want to make it any better than other aspects of their 'service' ;)

[Stretch]

>> It makes the AOL serps hopeless, but hey, why would they want to make it any better than other aspects of their 'service' ;)

LOL. Point taken. Thanks for the quick feedback guys.

Cheers

Stretch