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Affiliate backdoor to ODP

How to gain an affilliate listing in ODP for 'type A' sites

         

Nick_W

1:04 pm on Sep 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi all,

Whilst sipping a glass of red wine and having a most enjoyable argument with glengara about <h1> tags I thought of a way to get my affilliate sites into ODP.

I can't be the only one to think of it as it's rather obvious so I wondered if you might share your experiences with me regarding this:

Here it is

Okay, I sell/promote widgets, and can't get the site an ODP listing as it is a type A site (just sells products)

So... I create a directory named 'History' and write a complet mini site about the history of widgets with a link back to the home page (where the products are) but, no direct affiliate links.

All original content.

My questions are:

  • Have you done something similar?
  • What was the result?
  • How many pages constitutes enough for a listing?

The 'optimization' section of my profile site has a listing with about 8 pages... is this a good benshmark?

Cheers

Nick

Mike_Mackin

1:13 pm on Sep 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Dear dmoz editor:

As you can see I have submitted a deep link page.
Please don't look at what this site is really all about by going to my index page!
***********************************

Why not take this time and spend the money to do a www.history-of-widgets.org site? A real history site with pages that cover blue widgets and pages that cover red widgets etc.

Nick_W

1:24 pm on Sep 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes, I had thought of it of course. But it amounts to the same thing.

If the sub section is packed full of genuinely valuable content I see no reason it should be denied a listing. (or that I should be worried about the other sections of the site)

How the dmoz editor sees it is of course another matter...

Nick

andreasfriedrich

1:28 pm on Sep 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Problem #1: Deeplinking

In the vast majority of categories and branches, deeplinking is the exception rather than the rule. Deeplinks should offer content that is unique and extremely useful to a particular category.

[dmoz.org...]

Your first problem would be that you are asking the ODP for a deeplink to [affiliate-site.com...]

Problem #2: Affiliate site

Look at the content on the site, mentally blocking out all affiliate links. If the remaining information is original and valuable informational content that contributes something unique to the category's subject, the site may be a good candidate for the ODP. If the remaining content is poor, minimal, or copied from some other site, then the site is not a good candidate for the ODP.

[dmoz.org...]

From my experience the standard for original and valuable informational content is far higher for commercial sites than their non-commercial couterparts. And it is even higher for affiliate sites.

andreasfriedrich

1:31 pm on Sep 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How the dmoz editor sees it is of course another matter...

I do think there are quite a lot of editors who frown upon webmasters who try to make money from their websites.

Nick_W

1:36 pm on Sep 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



hehe, probably true andreas!

Looks like the safest be would be to run with Mikes suggestion then...

Nick

caine

2:55 pm on Sep 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Can't speak for anyone but myself, but the original content is the important part. Deep links, what deep links, presonally don't like them. Always goto the index. then start hunting with that on various tools, find anything out it goes. Be very careful.

Go60Guy

3:21 pm on Sep 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have done precisely what Mike suggests. It was only after DMOZ listed the site that I added affiliate links. The site, IMO, still ramains as a valuable resource. Besides, I had fun doing it.

Jane_Doe

4:40 pm on Sep 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I think a few affiliate links are okay with most DMOZ editors as long as the pages have a lot of original content. I've submitted a number of pages with a couple of affiliate links per page and usually get them approved. I have one site that has 14 out of about 50 pages in DMOZ. Each page is very long and has a lot original content that is unique to my site and often unique to the category.

In my experience long pages that are written like a college research paper with lots of references to studies and books do well with the editors. I think it also helps to ask when a page has been rejected what, if anything, could be done to improve it to make it worthy of being included. Most editors are really nice and will give you a thoughtful answer. Worst case you'll know what not to do next time. I had one page that was intially rejected ended up being included this way.

Nick_W

4:43 pm on Sep 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Good advice Jane, do you think a section of an affiliate site with 10-12 pages of original content will get in?

Nick

Mike_Mackin

4:51 pm on Sep 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>do you think a section of an affiliate site

Put on another hat Nick ;)

You are building a content site!

Nick_W

4:59 pm on Sep 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I know, I know....

Money is always at a premium, just wanted to avoid the additional cost...

Nick

fathom

5:02 pm on Sep 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Ya my 2 affiliate sites were pick up immediately, 1 with 2 listings and the other with 3.

It's amazing what a little quality content can do. There only demos of the products but alot of added value.

Jane_Doe

6:22 pm on Sep 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



> Good advice Jane,

Thanks.

>do you think a section of an affiliate site with 10-12 pages of original content will get in?

I don't have any sites that are mostly affiliate links so I don't have any experience in that area. I only have content sites that have some affiliate links for now. My guess would be that the DMOZ editors may judge sites where the majority of the site is affiliate links a little harder that a site where the majority of the site is content.

You may find it helpful to check out the category you are interested in and see how much content is in the pages already in the category for clues as to how much content you'll need to get in. I just got a page listed in a PR7 catgory based on one 30k page submittal. It's a pure content page I wrote specifically for the DMOZ category using an existing page in the category as a model.

Chef_Brian

8:49 pm on Sep 9, 2002 (gmt 0)

10+ Year Member



Hey All,

Just this very topic has been floating around my head for some time. My first site which is mostily content got into odp with no problem, after plently of submissions I also landed a yahoo list for free. Not bad for a rookie, then I headed over to zeal one evening and took there little test three times before passing. But passed I did, now I have a strong (google pagerank) site and am able to link out from it. This will really help me in this next year as I sell out and try to make some money with affiliat programs.

With this in mind I have thought possibly of creating another "content" site with lots of strong content and getting those hard to get links from odp, looksmart and yahoo. This would kind of act as insurance for my commerical sites. Infact I think I would not even link to two content sites together but link to my commercial sites.

Nick it seams that the time and energy spent on creating 10 - 15 pages of unique content would be better off within its own domain. With cost so low over time such as site could really help out if you were to ever get bombed by google with your main site.

Of course the biggest problem is that this all takes plenty of time. Hopefully in 4 or 5 months I will be fulltime ;-)

Good luck on that odp listing!

Cheers,

Chef Brian

rcjordan

8:58 pm on Sep 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



content spamming [alltheweb.com] works. odp or anywhere else.

Go60Guy

10:22 pm on Sep 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I love it. Now I have a genuine identity - "Content Spammer". After struggling, researching, reaching for that right turn of phrase, writing, writing, writing and all that entails, at last I have the respect I deserve. And Google loves my spam too. Otherwise, it sure as heck wouldn't be greening me on that little bar.

Yeah, I've been thinking about developing another "content spamming" site myself just to be on the safe side.

Do you think Google will ever get sick of content?

Filipe

11:38 pm on Sep 9, 2002 (gmt 0)

10+ Year Member



Do you think Google will ever get sick of content?

I should hope not!

choster

11:45 pm on Sep 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wouldn't call it a "backdoor"; this is the way it's supposed to work. The goal of the ODP is not to punish people who want to make money on the Internet, far from it. But at the same time, it is very protective against using its limited, volunteer resources to list a site for someone who's just "borrowing" everything but the background color from Amazon. The content principle is the primary principle; it trumps the site's beauty, currency, popularity, usability, novelty, or even morality (although all of those things will obviously impact content in one way or another).

It is not just pure affiliate link farms which are rejected. A "newsfeed" which is actually moreover.com's newsfeed of the Reuters and AP newsfeeds should not expect automatic acceptance. Deeplinks which are simply cut-and-paste jobs from Project Gutenberg (often very obvious because the exact same typos are reproduced) will often be turned down if another version is already available. Editors devoted to a specific topic can easily recognize sites which bear identical "study guides" (from the Columbia Encyclopedia, ca. 1909) or or "background information" (ripped straight from Encarta).

And from time to time, sites are visually revisited and may be removed because their affiliate content now outweighs the original content; a substantial number of about.com sites have been deleted over the last year for this reason.

Not to say a site with a lot of unoriginal content or sales links won't be listed, double-listed, deep-linked, even marked "cool"-- when the links are secondary to the purpose of the site, when the content is truly extensive to the point of being one-of-a-kind, and especially when the site is the first to present that content. If you've created the next New Advent, ParkNet, or IMDb, please do submit, we're waiting :).

Imagine a web directory compiled by jaded graduate students (not an insignificant number of us...). It would look like a research directory, full of official titles and monotonous descriptions, academic-- nigh-pedantic-- taxonomy, nondescript presentation, slow to update. It won't look anything like the yellow pages, except that you're selling surfboards and Pacific Bell has decided to base its yellow pages on ODP data.

Don't insult our intelligence trying to game the system.

Go60Guy

1:22 am on Sep 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Choster - Seriously, I hope you can see that some of us have our tongues protruding well into our cheeks. Nobody is suggesting an authoratative, interesting, useful content rich site will find its highest and best use as a vehicle for affiliate marketing.

What I've found is that a well executed content driven site can sometimes give life to some offspring sites that are more tailored to ecommerce or affiliate marketing. I don't even think about getting these into DMOZ. I enjoy developing content sites on topics that interest me, and also building an income stream from internet activities. Its possible to have it both ways. I think that's OK, and its not "backdooring" anything.

Jane_Doe

3:17 am on Sep 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



One thing I've found helpful in writing content pages in going to library book sales. Sometimes at the end of the sales they'll sell a bag of books for a couple of dollars. I've got hundreds of books stored up at home in boxes on a few topics I like to write about. I've got enough material from these books to write content web pages for years to come. I've also noticed that for some of my pages that match up with subjects that are taught in high school and college, I've gotten a number of links from professors, teachers and/or students who link to my pages for their class web sites.

mayor

8:18 am on Sep 11, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Choster >> The content principle is the primary principle

Well ... I believe there are exceptions. Choster, I've been around, and I've been an ODP editor myself. I know how to write content that should be acceptable to ODP but when those content pages are installed on my affiliate sites these days they tend not to get accepted. ODP has become very anti-affiliate site in my opinion. Now we've got some very intelligent people operating professional affiliate sites who know that getting a content page into ODP boosts the whole site's ranking in Google and will ferret out the back doors if need be. IMHO ODP should abandon the anti-affiliate stance and accept a page on it's merits, not on the merits of the affiliate or otherwise commercial site that it resides on, so we don't all have to play the silly back door games, mutually antagonize each other, and foul up the whole directory in the process.