Best way to promote own website custom affiliate program?

[olimits7]

Hi,

I'm in the process of creating an affiliate program for one of my websites. My website isn't an ecommerce site so I can't use any of the typical affiliate networks (e.g. shareasale, cj, etc...) because the payouts will be based on different custom criteria.

I'm a USA based company but my website targets only international customers; so I would mainly want to target affiliates in Australia, Canada, UK, etc...to join my affiliate program.

I know when using an affiliate network they do a great job marketing to different affiliate users, but since I'm integrating my own affiliate program into my website what would be the best way to promote my affiliate program to affiliate users?

Thank you,

olimits7

[wolfadeus]

My opinion/advice:

1) Select "complimentary" services, eg. if you are hotel booking program, look into travel guides and blogs
2) Call and ask; if they are interested, sent further info by e-mail; call back.

Be warned, though, as sales are not my strength ;). Good luck1

[Clarence]

Advertise on Google Content Networks. Use your best keyword groupings. Target the locations you want.

See which sites give you the most clicks, and conversions, then approach those side owner directly for a commission based agreement.

Also use other intelligence tools online to find the websites that fit you niche and location and contact them.

[eljefe3]

Both of the above are good approaches. How has it worked out for you so far olimits7