I'm in the process of creating an affiliate program for one of my websites. My website isn't an ecommerce site so I can't use any of the typical affiliate networks (e.g. shareasale, cj, etc...) because the payouts will be based on different custom criteria.
I'm a USA based company but my website targets only international customers; so I would mainly want to target affiliates in Australia, Canada, UK, etc...to join my affiliate program.
I know when using an affiliate network they do a great job marketing to different affiliate users, but since I'm integrating my own affiliate program into my website what would be the best way to promote my affiliate program to affiliate users?