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another good tactic is to show examples of what their competitors are doing on your site. not very strategic but it works.
keep in mind that these agency people are getting a ton of calls/e-mails per day. telling them about your website will most likely get ignored. differentiate with charts, pictures, or any type of visuals that makes your outreach a lot easier to glance over.
because I am not known by the people at the advertisers and agencies that I will be contacting. I have to make an approach
these agency people are getting a ton of calls/e-mails per day
and telling them that the websites have targeted traffic
and I think they would be good places to advertise on
finding the right ad agency is difficult, because not all have clients in my niche
audience being delivered: M18-34, college-educated, from USA
why are the websites a good place to advertise, in addition to the above
there are not a lot of ads on a page so I think visitors will remember an ad if they see it
advertising on the sites would help the advertiser with online salesAdspeak: "Drive traffic to their sales site"
buying more of their products from local stores selling their productsAdspeak: "drive traffic to store locator"
Nice, desirable demographic. How much traffic do you deliver?
A challenge to your thinking: Without regard to traffic, how many websites are delivering the same demographic. What distinguishes your site from theirs? Your audience from theirs?
Do you have any click-through rate data that could establish value?
(Yes, more tracking)!
It's interesting, because I see a similiar operation in the US, same niche, that has their own sales team and they appear to sell directly to the client instead of the ad agency.
the audience being delivered: M18-34, college-educated, from USA ... About 10,000 visitors a month ... business to consumer ... I am looking for national advertisers
national, multi-billion dollar companies ... 10 prospects in my niche/region ... business to consumer
at the level of say IBM/Dell
a one person operation out of podunk
Best case they've referred me to their ad agency
who normally seem disgruntled that they're getting pushed down from the top
0 success rate that way
a similiar operation in the US, same niche, that has their own sales team
appear to sell directly to the client instead of the ad agency
when you are paid by an advertiser directly or by an ad agency, how are you paid? Is it by check?