when an advertiser @CJ says Direct Linking not allowed is that mean i can't use Adwords for search result but i still can use Adwords Display network and publisher sites eh ?
onepointone
7:44 am on Apr 18, 2011 (gmt 0)
I would ask them. Affiliate tos seem to have a way of being long and tedious, yet vague all at the same time.
r4bet
8:56 am on Apr 18, 2011 (gmt 0)
ok when you get the answer please inform us here
r4bet
4:28 pm on Apr 18, 2011 (gmt 0)
any news ?
GlobalMax
12:01 am on Apr 19, 2011 (gmt 0)
No direct linking means that the advertiser is only allowing you to use the pre-built links that they provide. I think this restriction is a mistake and contrary to the spirit of hyperlinks on the web, but evidently they have their reasons for (over) controlling the matter.
onepointone
12:31 am on Apr 19, 2011 (gmt 0)
No Direct Linking - in an affiliate context, usually means that the merchant is not allowing PPC ads that go Direct To The Merchant through an affiliate link.
The affiliate would need to send the PPC click to a landing page, bridge page, etc. on the affiliates website instead. YMMV
norton j radstock
5:04 am on Apr 19, 2011 (gmt 0)
I think GlobalMax is correct in the context of CJ -it refers to direct links to inner pages of the merchant's site.
From CJ definition of destination URL: "Enables you to direct a link to a specific page on the advertiser site that is most appropriate for your audience.
This option only appears if the Advertiser gives you permission to override their destination URL. This is done on a per-link basis by the advertiser."
