What appeals the most to an affiliate / network?

[C7Mike]

Do affiliates and networks only care about the payout amount and whether you can be trusted to pay and deliver the product as sold? If not, what else is there that would be appealing to an affiliate / network?

Thanks,

C7Mike

[eljefe3]

Conversion rates, EPC, communication, in demand product etc.

[buckworks]

A good selection of tools that help affiliates to promote you effectively.

[RhinoFish]

last-in gets paid only...

so if you're an ethical aff driving real traffic, you prefer a network who polices cookie popping cheaters.

of course, if you're a cookie dropping thug, you like networks with poor policing and ethics.

[C7Mike]

So if I were to create a sales presentation to acquire new affiliates, I would be sure to mention what has been said above:

a. Conversion rates, EPC, communication, in demand product
b. Tools that help affiliates
c. Policies and ethics
d. Payout terms, campaign history, company reputation

Now with this information in hand, what seems to work to get a large affiliate to try you out? And what is the best venue to approach the large affiliate (at a conference or is a phone call good enough?)

[RhinoFish]

good affiliates have long work lists and small circles of trust. best avenue to reach them is a knowledgeable OPM (outsourced AM) who already has a relationship with them. for them, knowing someone experienced is at the helm or influencing it, is very important.

having something that fits existing sites that have traffic works better than trying to get a new project going, so do your aff niche homework.

conversion rates and epc can be misleading, because it's an aggregate measurement - so orgs that push harder, push their epc down, but a lower epc is not necessarily a bad sign.

using a reputable network makes a difference as well.

[copass]

What you typed are the most important sides of all.
company's reputation、affiliate tool、payment way、it's policies、workers' attitude, etc. are very important for me.

[skibum]

Aside from good and reliable payouts it just needs to be easy to use the interface to pull out the links needed.

So if I were to create a sales presentation to acquire new affiliates, I would be sure to mention what has been said above:

a. Conversion rates, EPC, communication, in demand product
b. Tools that help affiliates
c. Policies and ethics
d. Payout terms, campaign history, company reputation

Definitely make sure the site or network or whatever the sales presentation is for can back up the claims in there. You might want to showcase the interface, any unique tools available and even show demos of how to navigate through the interface.

Affiliates who are successful will probably have a pretty good idea of what sells and what doesn't especially as it pertains to their audience and their sites or whatever promotional methods they use. You'd probably need to get them to discover or believe that they'll make profitable sales from promoting a product without any kind of a hard sell or really pushing to get links up.

[dananos]

Deffinitely Conversion rate * payout is the most important factor. The quality of the underlying product is unimportant, it's the end-seller that has to deal with refunds.