Apologies if this is in the wrong forum, but I couldn't spot a generic one that covered this.
Just after a bit of a sounding board and some general advice really.
I developed and run a new website in a niche sport. I'm fairly well known in the sport, and am offering something genuinely unique, and as such the website has become very popular very quickly. It's a small niche though, so I'm never expecting to get millions of hits etc.
Been live for 3 weeks, and has had 50,000 page views from 6,000 visitors, 3,200 of them absolute uniques.
A company involved in the sport has approached me for advertising. The problem is the site is so new, and has so much more that I want to add to it, that I can't accurate predict my monthly views/hits at all really. I could easily be seeing 10x these numbers in a couple of months.
He wants to put an advert on the site from now until October. I suggested that since the site is growing I can't ask for much now and would potentially want a lot more in the coming months, so we should proceed on a month-by-month basis. This is fairly standard isn't it? Hopefully I can talk him around to that, but he didn't sound keen, worried that I'll bump him off as soon as a competitor wants to pay me more, which is how the world runs, no? :)
He's proposing a 270x80 banner top-right in the header of the site.
I appreciate it's different for every audience/market, but going off the numbers I've given can anyone give me an indication of how much $$/month I should be asking for? Just a rough idea/range - I've never sold advertising before and don't really know what it's worth!
Should I shun all cheap advertising now in the hope of getting something bigger in a few months?
Lots to think about (for me anyway). Sometimes you just need to write things down to think through them, you know? :)