Manufacturers or Dealers?

Who Spends More Money on Advertising?

[successfirst]

Who usually spends more money on advertising products, the actual manufacturers or dealers?

I'm asking because I can't decide whether I should approach a dealer or the manufacturer about advertising.

[eljefe3]

Probably depends on how many dealers the manufacturer has. If the manufacturer has a lot of good dealers, then they don't have to spend as much as the dealers will be promoting the products.

If it's a small mom and pop manufacturer, then they will be spending to get the word out about their products.

[willybfriendly]

It is more about who they are marketing to than how much.

Manufacturers are marketing to distributors and wholesalers (usually). B2B as it were. They can and do spend a lot in various trade journals, trade shows, etc.

Dealers are marketing to retail (still B2B) or end consumers.

You need to consider the who and compare it to your traffic base before you go looking to sell advertising.

[successfirst]

Thanks you two, that really helped.