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My concern is that when what is reported as 'unaudited' is audited almost 2 months from now, they might take a large chunk out of my advertising revenue.
I'd like to hear from others who are successfully using Chitika: What percentage of your ad revenue is typically lost after auditing is performed?
I'm the new Director of Marketing at Chitika, and am more than happy to answer your question about auditing. The auditing process is kind of a legacy thing - it related to our eMiniMall ad units, when the shopping sites the ads linked to would perform an audit to us at the end of certain time periods and accept/reject certain types of clicks. Since the launch of ChitikaŠPremium, the auditing system is really not much to think about - our Director of Client Services Ryan Travis wrote up a blog post about it: [chitika.com...]
Generally, you should see less than a 1% change in your revenues due to auditing, if that. If there's a change any bigger than that, please get in touch directly
[edited by: tedster at 1:26 am (utc) on April 21, 2009]
Yeah, while I wasn't at Chitika in '05, I heard some tales of horror from the auditing system. As I understand it, that was the early days of eMiniMalls, and a good deal of our advertisers decided that a huge chunk of the clicks we got for them were unusable.
I can tell you that the auditing system is pretty much a legacy from '05/'06 and the eMiniMalls era - since we launched Chitika ¦ Premium, since we control what subset of traffic the ads are shown to, auditing is not really something to worry about.
I do apologize for the bad experience four years ago. We've evolved quite a bit as a company in that time, and every time we make a change - minor or drastic - in the way we work or the way our ads show, it's to improve the lives of our affiliated publishers and advertisers.
Chitika Director of Marketing