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Chitika auditing period

What should I expect?

5:49 pm on Apr 6, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Due to recent drops in AdSense CPM rates, I've been trying new advertising products. So far Chitika is out-performing all the other alternatives.

My concern is that when what is reported as 'unaudited' is audited almost 2 months from now, they might take a large chunk out of my advertising revenue.

I'd like to hear from others who are successfully using Chitika: What percentage of your ad revenue is typically lost after auditing is performed?

6:24 pm on Apr 16, 2009 (gmt 0)

5+ Year Member

Hi dataguy,

I'm the new Director of Marketing at Chitika, and am more than happy to answer your question about auditing. The auditing process is kind of a legacy thing - it related to our eMiniMall ad units, when the shopping sites the ads linked to would perform an audit to us at the end of certain time periods and accept/reject certain types of clicks. Since the launch of ChitikaŠPremium, the auditing system is really not much to think about - our Director of Client Services Ryan Travis wrote up a blog post about it: [chitika.com...]

Generally, you should see less than a 1% change in your revenues due to auditing, if that. If there's a change any bigger than that, please get in touch directly

Dan Ruby

[edited by: tedster at 1:26 am (utc) on April 21, 2009]

10:39 pm on Apr 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Thanks Dan, this completely answers my question. Now I just need to wait the 2 months to get paid and I'll have a good feel for your system.
12:54 am on Jun 19, 2009 (gmt 0)

10+ Year Member

I saw a cut of 83% in revenue over October 2005. My worst day saw 253 clicks turn into just 18.


[edited by: jatar_k at 1:04 pm (utc) on June 19, 2009]

7:43 pm on Jun 19, 2009 (gmt 0)

5+ Year Member


Yeah, while I wasn't at Chitika in '05, I heard some tales of horror from the auditing system. As I understand it, that was the early days of eMiniMalls, and a good deal of our advertisers decided that a huge chunk of the clicks we got for them were unusable.

I can tell you that the auditing system is pretty much a legacy from '05/'06 and the eMiniMalls era - since we launched Chitika ¦ Premium, since we control what subset of traffic the ads are shown to, auditing is not really something to worry about.

I do apologize for the bad experience four years ago. We've evolved quite a bit as a company in that time, and every time we make a change - minor or drastic - in the way we work or the way our ads show, it's to improve the lives of our affiliated publishers and advertisers.


Dan Ruby
Chitika Director of Marketing