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The "drive visitors away" theory?

         

dickbaker

6:08 pm on Apr 3, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



From time to time I've seen posters here say that the best sites for ad revenues are those where the visitors don't find anything that interests them, but a good number of those visitors click on ads.

Is there any truth to this? If so, how do you get a site to rank well if people are leaving right away?

Thanks for any replies.

ken_b

6:31 pm on Apr 3, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



how do you get a site to rank well if people are leaving right away?

You're mixing apples and oranges here Dick. Ranking well has little if anything to do with how long people stay on the site or page.

Getting a page to rank well follows the same old tried and true methods.

Getting people to click on ads is a whole different matter.

Is the method you describe "best", that's certainly debatable.

Does it work? Sure.

Might be better to shoot for a page that contains enough of the searched for info to at least not anger the visitor, you do want them to come back after they visit (every) one of your advertisers.

It's easier to over deliver if you don't over promise to start with.

Widget buying tips

vs

All about widgets (ALL?)

BaseballGuy

8:53 pm on Apr 5, 2009 (gmt 0)



I'm on the line as to whether the "drive visitors away" theory as you put it works or not.

I am a very good creative writer and have written literary masterpieces that have been very well received within my niche peer group. My theory is that quality articles drive quality traffic. I set 'em up, them knock 'em down, so to speak (assuming they take the time to read my article). It is after this "knocking down" that I feel that the consumer is most vulnerable to making a impulse purchase.

On the other hand, I have purposely written crap articles (I had to get smashing drunk to do so) and tried it out with little to no success. (as far as I can tell).

Either way, for just doing SEO, I have found that quality articles drive sales moreso than "crap content". Crap content is only 6 inches of mouse movement and one click of the "back" button on the browser away from losing a potential sale.

[edited by: BaseballGuy at 8:58 pm (utc) on April 5, 2009]

onepointone

11:40 pm on Apr 5, 2009 (gmt 0)

10+ Year Member



where the visitors don't find anything that interests them, but a good number of those visitors click on ads.

This works better with adsense than with affiliate programs {IMO}