It ain't JUST web advertising, dangit!

[rcjordan]

Second-quarter earnings at [bleep], fell 57% amid a steep drop-off in advertising.

The media company also warned Thursday that third quarter earnings would come in well below analysts' expectations....

....The company also disclosed that it had eliminated a total of 429 jobs this year, or 5% of its work force...

advertising linage at the [bleep] fell 39% in June compared to the same month a year ago, and 35% in the year to date.

Sound familiar? Well, the 'bleep' is none other than Dow Jones & Co., publisher of The Wall Street Journal. ReadMe [mediainfo.com]

So I'm getting pretty darned steamed when I see articles point to online media as an advertising sob story when the reality is we're in a huge, multi-media ad slump.

[grnidone]

Started a new discussion on this topic.

[url=http://www.webmasterworld.com/forum20/378.htm]Here (sorry..)

-G

(edited by: grnidone at 9:28 pm (gmt) on July 13, 2001(edited by: grnidone at 9:29 pm (gmt) on July 13, 2001

[agerhart]

>>>>>since I've just been informaed the SEs aren't a priority anymore.>>>>

exact opposite here....I finally got the powers that be to dish out money for the paid submissions!

[grnidone]

Sorry I messed up this post, Ager! Looks like you go with the flow!

Put it in a new thread because I figured the title needed to be more..along of the lines of what the post was about. Thanks.

-G

[sean]

How about those offline banners?

Drive to ban new billboards in Missouri actually pushed up the number of signs - stltoday.com [stltoday.com]

The results now line many of Missouri's interstates. Take the stretch of Interstate 70 between Columbia and St. Louis, where many new signs have no advertising other than pleas to put "your ad here" with a telephone number to call. Other signs contain public service messages, "thoughts for the day," or jokes...

Kevin Reilly, CEO of the Lamar Advertising Co:
"We are right now in a general ad recession. You have excess capacity in states where billboards are well-regulated, and you have lots of excess capacity in Missouri because of poor regulation."

Then there is the MO No Call Law [outreach.missouri.edu]. Also, the local newspaper is being overtaken by ads worthy of a hotmail 'spamcatcher' account. And all of the radio personalities are losing 50 pounds on revolutionary new diets (w/ help from their psychic advisers).

Online is not pretty right now, but it might be the safest long-term bet for publishers b/c of the growing share of the vital statistics:
(1) actual purchases
(2) purchase research
(3) media time