Valueclick terminates accounts without warnings

[zeus]

I just was told that one had hes account terminated without any warnings at all, reason was links to "adult site" which is not the case at all, I know the site for years, they do link to sites like FHM girls style sites, means no nudity at all, its incredible how the Americans runs away as soon they see a per of nice boobs, which I will once again say is not the case on that site "bikini".

With this I just want to say if you are a member of Valueclick then better have another Advertiser ready in the back, if you get such a notice, could have a big impact on revenue. no warnings

[Quadrille]

It's true of most services, if you break their adult content rules.

Rather than have to change your business model overnight, better to learn what 'adult content' means.

In my experience, 'boobs' are adult in the UK too - plus many sites don't look at the pictures, they go by the verbiage. And most 'teen targeted' sites are overrun with 'adult' language (they think it's 'cuel').

None of this is new ... where have you been? :)

[zeus]

the point was you have to watch out that your not at one point dont have advertisers on your site without warnings, so always have a look around.

About boobs :) well it was not naked the site where with bikinis, also there is a HUGE difference between UK and Europe also, here you see naked people all around the clock in TV and no limitation on how a person speaks.

[Quadrille]

Sure, but we all still 'know' that it's 'adult', and plan accordingly.

Most advertisers will cut you off with no negotiation - they don't have many human beings to do the negotiating, and it's not cost effective - so it always pays to be clear about the 'rules'.

Rules may vary with 'culture' (though not as much as you might think), but the efficiency with which they are interpreted doesn't vary much.

If they allow a 'family advertiser' worth millions to appear on your 'maybe adult, maybe not' site, it isn't your site they are worried about, but the millions. So if in doubt, your site is out. What's to discuss?

[ronin]

Rules may vary with 'culture' (though not as much as you might think)

I beg to differ. Rules vary enormously with culture. (No quotemarks around culture - culture exists, it may be socially constructed, but it exerts a very real impact on people's lives).

The world is not nearly as homogenised as US hegemons would have you believe. Which is a blessing for all of us.

Vive la difference!

What's to discuss?

The (lack of) filters.

[Quadrille]

context is all.

I'm really not disputing that culture varies, merely suggesting that where 'adult' is concerned, that variation is relatively minor.

And I'm from the UK.

[ronin]

Okay. The example that sprang to my mind (I probably should have added it to my post above) is that of an Italian friend of mine who, when he first began to learn about web development two years ago couldn't understand why full frontal female nudes were classed as adult. He could understand that photos depicting, well you know, would be classed as adult, just not the nudes.

I put it down to cultural differences.

[edited by: eljefe3 at 2:28 am (utc) on Sep. 15, 2008]