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Is it possible that a slowing economy is encouraging the more cash-strapped advertisers to outsource their risk? Or is affiliate marketing a new fad among vendors who don't realize how late they are to the party? Or am I reading too much into the flood of e-mails that I've been getting about niche affiliate programs? (I don't think it has anything to do with anything I've done, by the way--my site isn't any more visible than it was two or three months ago.)
Also people who are new to the web or have a great product to sell, are now hiring aff managers to get them up and running and not just relying on advertising or their own websites for sales.
I'm sure the work at home type people are jumping in too with promises of riches when they know mnay people are getting laid of or fired, so what's bad for one business presents a great opportunity to these types of businesses.
I definitely think the slow down in the world economy is forcing people to start new businesses. The web offers the quickest easiest way to jump into a new line of work. My wife just got two new website projects from people that were laid off.
I am not sure it still is so easy to succeed on the web. Maybe the laid off people just think it is so easy...
Or is affiliate marketing a new fad among vendors who don't realize how late they are to the party?
I think this more than anything else. Ten years after it kicked off, AM is just beginng to permeate the outer fringes of public consciousness. I get the impression that the people who have just discovered it, think they're on to something really new.
And, in a way, they are. As far as we're all concerned they look like they're late to the party. But I think 1998-2008 will still go down in internet marketing history very much as the "early, pioneer years".