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Getting traffic from adwords has been getting difficult. They are not into my affiliate site and my quality scores are dropping.
However, when I advertise direct to the merchant I do much better in terms of getting cheaper ad prices and more traffic. Google loves these ads! (Although of course you have the headaches of multiple affiliates trying to advertise same URL, but let's put that aside for a moment.)
I could have put this in the adwords forum but this question is aimed directly at affiliates. Do most of you advertise direct to merchant or to your affiliate site, or a mixture of both? What is the best method now that 'quality score' is often against us?
I used to push the 'your own site' model all the way, but now I'm not so sure.
Just trying to adapt and evolve here,
It has been noted in various forums if you get hit with a quality score penalty, to use another domain and that will solve the high adwords cost problem.
To answer the original poster. I do both depending upon the competition of the program. If there are thousands of affiliates promoting the program, I find I'm better off making my own website and landing pages. If there are only a handful of affiliates pushing said product, then I'll send direct to merchant as it wouldn't be worth my while to spend the time creating a website for them (unless thier website converts terribly, then I might consider it..)
Is there a way to redirect sending a new header(page) into the browsers history then redirect to merchant?
Upon click back button this page would have to redirect to PPC/serp page.
If you get hit with the $10 minimum, then it is true, your entire domain may be black listed. You can get a new domain and that will work for a while but Google will catch up to you again and back to the $10 minimum.
So you have to have unique and useful content and even then, Google has put the $10 minimum on some seemingly high quality, unique sites.
The easy days and easy money is over.
Google penalizes affiliates. I believe if you have affiliate code on your page, it's a negative. Unless you are one of the big comparison sites. Or you can score high in unique content.