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One of my friends has a similar website close to 2 million hits per month but monetary wise, it has not been anything good. How can he monetize his site to the maximum extent?
However, no matter what you do, the likely result is still going to be very (very, very) low clickthrough rates, and "effective CPM" rates far below $1, often far below $0.10 eCPM. (Do the math: with 2 million pageviews per month, an effective CPM of $1 would mean $2,000 in revenue, while $0.10 would mean only $200 in revenue.)
I was astonished to see that my ad was being displayed A LOT on MySpace sites. The clickthrough rate was only a hair's breadth from zero, and those clicks were driving no sales, so I've begun to add MySpace to my site exclusion lists (but Google doesn't make it easy, as you must go through a series of steps to manually ad a site to each campaign separately).
Cost per click - the cost or cost-equivalent paid per click-through.
Yahoo Publisher Network
Cost per thousand impressions
24/7 Real Media
Ad pepper Media
Cost per Action - model in which payment is based solely on qualifying actions such as sales or registrations.
[edited by: Compworld at 4:04 am (utc) on July 1, 2007]