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Monetizing Social Network



10:42 am on Jun 12, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

What is the best way to monetize a social network like MySpace? On websites such as this, the traffic can be huge, but close to none will be interested in clicking on ads.

One of my friends has a similar website close to 2 million hits per month but monetary wise, it has not been anything good. How can he monetize his site to the maximum extent?



7:52 pm on Jun 12, 2007 (gmt 0)

10+ Year Member

The key here is usually context -- finding ways to present appropriate advertisements in exactly the right context.

However, no matter what you do, the likely result is still going to be very (very, very) low clickthrough rates, and "effective CPM" rates far below $1, often far below $0.10 eCPM. (Do the math: with 2 million pageviews per month, an effective CPM of $1 would mean $2,000 in revenue, while $0.10 would mean only $200 in revenue.)


8:20 am on Jun 13, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Hi MarkWelch

Thanks for the reply. Will it help with the bigger networks like BurstMedia, ValueMedia etc? My friend has 2 million pageviews and $30 per month in revenue from Adbrite which is simply pathetic..


6:34 pm on Jun 25, 2007 (gmt 0)

5+ Year Member

Try an ad exchange.. you've gotta be able to do better than $30.


11:27 am on Jun 26, 2007 (gmt 0)

5+ Year Member

Shop for advertisers directly. Anything above 1 million views/100,000 unique visitors is usually enough to land a couple if your content is targeted. 30 dollars is low for that kind of traffic.


7:07 pm on Jun 27, 2007 (gmt 0)

10+ Year Member

My overall with "social networking" sites has been quite awful, to date -- vast amounts of traffic, no sales.

That view was reinforced last week when I was finally able to run "Placement Performance" Reports for my Google AdWords campaigns -- so that I can see where my content ads are running (previously, I could only tell by looking at the referring URL for SOME of the clicks received).

I was astonished to see that my ad was being displayed A LOT on MySpace sites. The clickthrough rate was only a hair's breadth from zero, and those clicks were driving no sales, so I've begun to add MySpace to my site exclusion lists (but Google doesn't make it easy, as you must go through a series of steps to manually ad a site to each campaign separately).

Chuck Hamrick

3:51 pm on Jun 30, 2007 (gmt 0)

5+ Year Member

Try writing product reviews or site reviews with a single affiliate text link. Or if you have a website that is converting traffic just link to it after a recommendation. People are looking for recommendations.


5:56 pm on Jun 30, 2007 (gmt 0)

5+ Year Member

Myspace has started to mask/encrypt links on members pages, so I don't know if any advertising/monetization there is going to work from now on.

[edited by: Skeptic at 5:57 pm (utc) on June 30, 2007]


4:03 am on Jul 1, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I'd mix and match different networks. Here's a list I found on another site w/o the links to the sites in order to abide by the Webmaster World policy.

Cost per click - the cost or cost-equivalent paid per click-through.
Google Adsense
Yahoo Publisher Network
Revenue Pilot

Cost per thousand impressions
Tribal Fusion
Casale Media
ValueClick Media
24/7 Real Media
Ad pepper Media
Accelerator Media

Cost per Action - model in which payment is based solely on qualifying actions such as sales or registrations.
Commission Junction
Azoogle Ads

[edited by: Compworld at 4:04 am (utc) on July 1, 2007]


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