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AM and PPC - the Future

is there one? [apologies to cabbagehead]

     
11:52 pm on Jun 11, 2007 (gmt 0)

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There's a post been put up in the supporters forum by Cabbagehead, asking is there a future for Affiliate Marketing.

[webmasterworld.com...]

I'd like to ask more specificly, is there a future for PPC for AM, given the current developments.

I have an opinion, but I'm not wanting to take a side here, just curious as to what some of the real pro's of this board think.

8:55 pm on June 13, 2007 (gmt 0)

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by real pro's i meant...as example....eljefe3, skibum, davewray...if I left you out, please feel free to put me straight, and give your opinion.
1:27 am on June 14, 2007 (gmt 0)

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Please let us know what "current developments" you are referring to.
1:35 am on June 14, 2007 (gmt 0)

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>>Please let us know what "current developments" you are referring to.

The huge increase in adwords cost that many here experienced as many keywords went from "great" to "poor" resulting in many people seeing their keywords costs bumped to $5.00-$10.00 per click.

4:32 am on June 16, 2007 (gmt 0)

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Mangotude...Well, I certainly can't stay out of this thread when I've been called a pro. I'd have to say though, I do have experience, but I'm far from a pro ;) But I do appreciate the accolades.

Anyways, question at hand. Yes, I did see Cabbagehead's post in the supporter's forum. I was going to respond to it, but was tired and decided not to.

Is there a future for AM via PPC marketing? Sure is. I realise that Google has made it more difficult for some, but realise that not all affiliates have been affected by this recent Adwords algo change.

This is the way I see it. Google is a business, and as such, need to continue making more and more revenue year over year. They would be foolish to weed out most of the affiliates from Adwords because I think that would affect their earnings in a big way.

So, what to do? Several things, really. Make yourself stand out from all of the other affiliates in your niche. Put a real effort into making your affiliate based website more than just a splash page with a form on it to collect user info. Or, make it more than just a single sales page. Sure, make that page the focus, but the more I think about it, and look around, the more I see that to succeed as an affiliate, especially via PPC, the more you have to think like an SEO.

The line between what Adbot and Googlebot see as relevent is getting thinner and thinner. Google wants you to educate the user (whether you see a use for it or not). It's not what we think the user wants (when likely we are right many times), it's what Google wants to see. If we abide by Google's rules and make our website more unique, interesting, "plump", then you'll less likely be affected by any PPC algo changes.

It's going to be harder for a new affiliate to master AM via PPC marketing. By that I mean, this individual will need desire, passion, persistence, patience and some money to succeed (If you don't have much money, it'll probably take you longer, but you still can succeed). Attitude, and a good one at that, is the key to success. Half the battle is won when you think, "I can do this, I can succeed no matter what".

Think outside the box. Keyword tools are great to give you a general idea of what the customer is looking for/wanting. However, every affiliate will use every keyword in the publically available kw tools. So, do extensive search on sites in your niche, and know your niche inside out. As a result, you will come up with kw's that noone has thought about and that will give you your edge. Over time, you'll think of more and more bizarre and wonderful words, that sure, may not be the biggest volume kw's, but will be the best converting ones.

Another thing. Ever heard of MSN Adcenter and Yahoo Search Marketing? I know, evil little companies, aren't they? No! Make them your friend. I get So tired of hearing everyone bellyache that they are hardly worth the time because of their lack of volume. What a pile of horse crap. The fact that 75% of the people believe this is in your favour. You instantly have 75% fewer people to compete with.

For example, let's say you were bidding on "green widgets", and your bid was $1.00. In Google you may be in 11th spot. In MSN, however, you may land in 3rd position! So, in Google you may only get 20 clicks/day, but in MSN, you may get an additional 10 clicks/day just based on the fact that you show higher for that kw...irregardless of what the overall SE breakdown for traffic is. Same with Yahoo Search Marketing. You will never become a complete master of AM via PPC, Unless you utilize all three of the main PPC engines.

Well, I think I've said enough. In ending, you make your future. If you think you can succeed, then you will. You miss 100% of the shots you don't take. Good luck to all.

Dave.

7:46 am on June 17, 2007 (gmt 0)

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I'm with Dave.

I am a full-time affiliate and my site has not been hit by the lastest developments in the AdwordsWorld. I'ts not the most content-rich site in the world but it has penty of pages and a forum and such. I like the point that was made about it being harder and harder for new affiliates to enter the game. I would agree that that's true, and I would not be sad to learn such news. :)

BUT, there is clearly room for new affiliates with direct to merchant PPC, no? The sponsors I advertise directly with PPC all have excellent quality scores. However, I always advocate creating your own site. At least once, okay?

What I really want to say here is... There better be a future for AM + PPC!

5:00 am on June 18, 2007 (gmt 0)

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There is a future for PPC & affiliates. I thought it would end years ago. No double serving, quality scores, whatever else might come out, but the last 2 years have been awesome. The best times of year are anything but summer for me in retail. Some services do ok this time of year but retail just stinks right now, probably through the end of the summer. Sept - March usually rocks every year on both PPC & organic stuff.

If you can master PPC you can do really well, it you can master SEO & put together a great site that attracts buyers you can do really well. If you can pull together the tech, writing & basic design skills to create a great site that attracts buyers and master the PPC game you will never have to worry about a paycheck again.

1:55 am on June 19, 2007 (gmt 0)

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yeah, huge future.
4:22 am on June 19, 2007 (gmt 0)

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Affiliate marketing isn't going anywhere. There have been no shortage of Affiliate Marketing is dead, dying, declining threads over the years. Most of the time it's just doing that for the author.
 

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