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toll-free phone number prominently displayed, encouraging phone orders that can't be tracked to affiliate
Is the presence of a toll-free number a turn-off in itself or is it the manner of the presentation?
This brings up a host of marketing management issues, such as the value of multiple impressions and customer service during the sale. For example, many people who will not buy using a shopping cart will pick-up the phone. Should a retailer alienate these customers because he or she is also an affiliate manager? A retailer could easily cut off a leg trying to appease a sales channel that accounts for a foot's worth of sales.
What makes a great affiliate manager?
What are good strategies for balancing affiliate needs with the needs of other sales channels/methods and with the desires of customers?
What makes a great Affiliate Manager?
One that develops a personal relationship
Being affiliate centric