How are pay-per-lead programs quantified?

[dickbaker]

A lot of the affiliates I see on CJ are pay-per-lead advertisers.

I'm just curious how a lead is quantified. When someone clicks on a link to the advertiser's site, how does the publisher (or CJ) know if that click turned into a sale?

[eljefe3]

On a pay per lead form, the applicant needs to fill out a certain amount of fields to qualify for a commission. Quite often even when these are filled out completely, the applicant still gets rejected.

Programs can either pay on every completed form ( pretty rare) or on accepted leads ( most common in that the lead processor has no risk unless the lead meets all their qualifications).

[dickbaker]

Thanks for the reply, Eljefe3.

I guess I'll just assume that a large percentage of those who fill out applications are rejected.

But I'm still wondering: how does CJ or any other affiliate program know if the application resulted in a sale for the advertiser?

[MyNewPC]

Pay per lead programs don't require a sale. On CJ, click on the advertiser's name which will pop up the Advertiser Detail page. There you will see what action is required for a lead to be paid.