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Can I get a job as an affiliate market consultant?

At least Id get a guaranteed check every month.

     
10:15 pm on Apr 17, 2007 (gmt 0)

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Is it possible to apply what I have learned over the years with a company and make about 200k a year consulting?
10:29 pm on Apr 17, 2007 (gmt 0)

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Good luck, this is like any other kind of business, you have to build it one client at a time!

It is an under developed market and with several 1000 programs there are probably only a few hundred good AM's. Many companies throw affiliate management in with everything else (I speak from experience). About 99% of affiliate programs fail because the company has failed to insure that the site is converting. And that they have something that affiliates are seeking.

If you have business in hand then you are ahead of the game, if you have a group of loyal affiliates onboard then you are a winner. If you are planning to solicit for business then it takes months to convert a client to a contract and then they better have a 6 month budget to achieve ROI!

10:49 pm on Apr 17, 2007 (gmt 0)

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But as lots of people say - those that can do, those that can't teach (read consultant as teacher here)
11:23 pm on Apr 17, 2007 (gmt 0)

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>probably only a few hundred good AM's

Chuck, I'd venture to say that that's kind of a high figure for *really* good ones. And IMHO there's a big difference between in-house AMs and OPMs.

Ian, being great as an affiliate doesn't necessarily take quite the same skill-set and personality that being a great OPM takes.

And in commission-based sales management scenarios, over-rides on commissions can be mighty sweet - in the B&M world, anyway. Personality factors can be a big element in developing and maintaining a "following" - which OPMs have to get, whereas affiliates don't need to; so aside from negotiating skills, affiliates don't need personality factors working for them.

11:39 pm on Apr 17, 2007 (gmt 0)

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There's a deal of difference between a consultant and a program manager too Marcia.
11:08 am on Apr 18, 2007 (gmt 0)

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And where/how can we attract clients? Post @ job sites?
6:31 am on Apr 19, 2007 (gmt 0)

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Why would you take a pay cut like that to work 9-5 and have to answer to somebody else?