Forum Moderators: skibum
[ I don't have the source to hand ]
Can anyone verify first hand or refer to other sources that support this?
[edited by: Whitey at 11:21 pm (utc) on April 3, 2007]
If someone knows who is good in the US let me know.
Previously we achieved over a consistant period 1.40% but have dropped to 0.5%, so there is some need for urgency on our part to improve the customer interface [ where we believe the problem lies ].
There is still consistancy in line with previous stats on the affiliate side down to payment gateway.
That is conversion of the last few days. We are relying on the merchants interface as IMO they have spent the time testing and are best to convert.
If by using the stats on the merchant side, we do compare with your results on sales within 28 days at 1.74% over a 7 day average ; and 0.72% on lower volume sales further out in time [ different affiliate ], the average overall is 1.27%.
BUT ..... if we take visitors to our site compared to unit sales on the merchant site, we're down to under 0.5%. We used to be a lot higher as i previously indicated. This indicates a potential problem with our user interface as opposed to our merchant's interface.
i'd be interested to see if we are in line with the 2nd ratio.
[edited by: Whitey at 11:17 am (utc) on April 5, 2007]
I see your point - something we used to do well. Not now though, so it seems.
If by using the stats on the merchant side, we do compare with your results on sales within 28 days at 1.74% over a 7 day average ; and 0.72% on lower volume sales further out in time [ different affiliate ], the average overall is 1.27%.BUT ..... if we take visitors to our site compared to unit sales on the merchant site, we're down to under 0.5%. We used to be a lot higher as i previously indicated. This indicates a potential problem with our user interface as opposed to our merchant's interface.
i have the same problem. was 2% is 0,5-1%
the only answer for me is: my site started to suck as competitors' sites improved.
So my site must be bad in comparison to other's. So I work on it.
On the other hand, time span between getting information and booking has definitely increased. Thus, your visitors can be returning ones and decrease your conversion level.
Time increased on your site will favour Google's algo by telling it that users "like" the site because they spend more time there.
Adam Lasnik has said that affiliates must add value to avoid becoming a "thin affiliate" and being dropped in the SERP's. So, depending on the merchants interface, too much will likely cause issues of sustainability, unless the interface can be retained on the affiliate side, provided it doesn't create duplicate content.
My personal view is that having 2 interfaces through the giving of too much alternative functionality and content on the affiliate side, reduces the overall % conversion, which i believe maybe our problem, by giving too many "hoops" for the user to go through.
[edited by: Whitey at 10:36 pm (utc) on April 10, 2007]
