Forum Moderators: skibum
"Google and Yahoo have been fighting it out over which company will dominate the online advertising business, with Google maintaining the upper hand so far.
But in the competition for contextual text ads — those small sponsored links that run adjacent to related articles online — both companies are facing a challenge from a tiny but growing adversary named Quigo Technologies, a New York-based ad service that bills itself as an alternative to the giants.
In the last year and a half, a trickle of large media sites like ESPN.com, FoxNews.com and Cox Newspapers’ 17 sites have stopped using Google and Yahoo and instead signed up with Quigo.
What Quigo offers is transparency and control in what can often be an opaque business: advertisers pay Yahoo and Google for contextual ad placement on a wide variety of Web pages, but get little say over where those ads run or even a list of sites where they do appear."
from the looks of their website it's just another AdCenter in other words no publisher option? very confusing.
what a good impression they gave me!
For AdSense publishers, the real news in the story is the fact that Google will introduce site-targeted contextual ads (a la Quigo) in the next few months:
[webmasterworld.com...]
For AdSense publishers, the real news in the story is the fact that Google will introduce site-targeted contextual ads (a la Quigo) in the next few months.
Google took Overture's idea and now it's taking Quigo's? Cool!
p/g
"Google is no stranger to advertising, having had paid listings on its site since "text banners" debuted in December 1999. However, last month the company introduced a new pay-per-click payment option for its "AdWords" program that may make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture."--Danny Sullivan, March 4, 2002
