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I am a advertiser who needs help

advertiser asking about affliate marketing

         

wantfieldh

8:50 am on Feb 22, 2007 (gmt 0)

10+ Year Member



Hi,

I have a product that costs about $4 per conversation but only gets about 12 conversations per day base on google analytics. However, actual sale per day is about 50 items, and my store only has about 10 types of product.

I really want to get started on some affliate marketing, I was wondering if thats too early?

My margin is pretty high and the item I sell are pretty thought after products.

As an affliates, would you be interested in an account like me? If so how much would you require per sale?

Also as an affliate, what type of support would you want from an advertiser such as myself?

Thank you for any comments and suggestions.

richnine

10:59 pm on Feb 22, 2007 (gmt 0)

10+ Year Member



Hi,

What are you trying to sell?
What is the website for your product(s)?
How are you marketing and promoting your product now?
How long have you been attempting to do this?
Have you fully researched your market to find out about your competitors (if you have any)?

Have you approached any affiliate networks with your product?
These are just some questions you should think about.

wantfieldh

11:44 pm on Feb 22, 2007 (gmt 0)

10+ Year Member



I am marketing an promoting my products through Yahoo, Google and MSN search engin. Plus I have store on Amazon, and ebay, thats about it. I will start on comparison shopping sites soon.

I have been doing this for 2 months now and the income is pretty steady and healthy. My product is very needed and i offer the best price right now on the web with exception of few ebay people .. I could beat their price but I rather not get so dirty into a price war.

My plan is as follow:

1. start comparison shopping.
2. Contract out SEO for my site
3. affliate marketing
4. General PR work with content sites such as related forums and blogs.

Again, because my margin is decent, I can afford to pay the cost per click and I would make back the cost per click or action pretty easily. At least at the moment.

Any suggestion on how i should approach the affliate marketing people?

What type of support should I provide? Alot of banner graphics?

DaveBKK

2:43 am on Feb 23, 2007 (gmt 0)

10+ Year Member



The answers to your question really depends on what exactly it is you're trying to market.

Comparison engines really work best for electronic types of goods, things that customers know exactly what they want (brand/model) and want to make a straight price comparison.

Creatives/banners are not the first thing affiliates look for, and are generally not that important to the larger more well-established affiliates (often times they will make their own creatives).

To succeed as an affiliate program, your program must have a decent payout in relation to others in your niche, a good conversion rate, no leaks on your landing pages/site, reliable tracking, comparable payout threshold and frequency (at least monthly) payouts.

Dave

Marcia

2:57 am on Feb 23, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



To succeed as an affiliate program, your program must have a decent payout in relation to others in your niche, a good conversion rate, no leaks on your landing pages/site, reliable tracking, comparable payout threshold and frequency (at least monthly) payouts.

And cookie duration. Consolidated payments don't hurt either, which is an advantage to a good network affiliation.

eljefe3

4:14 am on Feb 23, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Any idea of how much is in it for the affiliate?
Any idea of the number of searches done per day for your product?

These are just a couple of factors that are needed in deciding if the program will be a good fit for the affiliate model.

Obviously the affiliate is looking for products that can produce good income figures, or they will look elsewhere for different products to promote.

wantfieldh

5:57 am on Feb 23, 2007 (gmt 0)

10+ Year Member



Are there somewhere I can find a good list of Affliate networks without high starting cost?

I know CJ requires a $5000 or so starting cost.

Also what are cookie duration and consolidated payments? Do affliate network take care of a lot of the tracking for both parties?

DaveBKK

5:05 pm on Feb 23, 2007 (gmt 0)

10+ Year Member



Take a look at Shareasale or Avantlink as far as far as good networks without a high starting cost. Shareasale is a bit more established and has a lot of good buzz surrounding it. Avantlink is a bit newer on the scene, but they really have some great tools available to affiliates, and it's sure to become an affiliate favorite.

Cookie duration refers to the length of time a visitor can come back to your site and make a purchase, and the affiliate who last referred them still gets credit for the sale. For example, let's say you have a 30 day cookie duration. Suppose I click on an affiliate link to your site, check out the products, but don't make a purchase at that moment and log off. I come back to your site anytime within 30 days and make the purchase, then that affiliate gets credited with the sale.

Consolidated payments has to do with networks. If I sign up with a dozen affiliate program and promote all them, I'll receive one check every month with commission from all the affiliate programs I earned on that network.

Dave

Chuck Hamrick

4:51 am on Mar 1, 2007 (gmt 0)

10+ Year Member



Can you compare your products to any existing affiliate programs. The first step to a successful affiliate program is having a real conversion . If you are converting at 3-5% for PPC then affiliates can duplicate that. Take your conversion factor and what you expect to pay for a commission and figure if you could make money off of that situation.

The biggest problem facing new affiliate programs is the competition. Affiliates only have so much time to spend on new programs. If you can confidently offer conversion data you have a chance to attract top affiliates. Do your research and you will avoid throwing away time and money.