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I assume you're doing some other marketing for them, but not managing their affiliate program, which someone in-house would do.
I kind of wonder how low their budget is, since it costs a bundle to set up and run a CJ program. But if they convert well and it's a marketable line of goods, a very good option would be to take on an OPM (outsourced program manager) who's already got experience in managing programs and recruiting affiliates. Some of them have a following that will promote pretty much whatever they take on, because the trust is there.
here is a couple of tips:
Why not invest your efforts in converting your customers into affiliates. After all the best affiliate is someone who has tried and believes in your product. Often people will recommend something they believe in when there is a financial incentive.
You could try sponsoring affiliate forums or newsletters with ad's, banner campaigns etc..
Press Release your web site, if you spend in the $200-$300 range you will be allowed to use links. These get syndicated quickly and affiliates promoting specific products read about them.
Submit your site to the free affiliate directories, there are over 50 and each will bring several new affiliates.
Contact non-competing affiliate managers and talk to them about cross promotion ideas. As long as you are not competing you can trade newsletter banner space.
Google your top products and brands. Top affiliates will be ranked well as well as spending on PPC ads. That's how they make money!
Offer coupons and promotions, there are several forums/blogs that will let you list for free. Coupon/Deal sites are at the top of every program and tremendous affiliates. Many programs are restrictive so this class of affiliates are open to good offers.
[edited by: eljefe3 at 4:59 am (utc) on Mar. 1, 2007]
[edited by: eljefe3 at 3:27 am (utc) on Mar. 18, 2007]
[edit reason] edited out specifics [/edit]