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We have just succeeded in obtaining the internet selling rights for an interesting product and are now building the website. There are of course many ways of going about this, but I would like to know from you what are the 3 key points you are looking for when deciding on becoming an affiliate.
Should the merchant run his own affiliate software or do you prefer hooking up through established third party networks? Is an affiliate blog something we should consider? Are lifetime commissions and/or cookies a determining factor for you? Should we avoid mentioning our phone numbers on the site/banner or would this reduce conversion rates?
In short, we want to build one of the best merchant sites from an affiliate’s point of view and that is why I would like your input.
[edited by: eljefe3 at 4:04 am (utc) on Jan. 13, 2007]
[edit reason] specifics edited out. [/edit]
Should the merchant run his own affiliate software or do you prefer hooking up through established third party networks?
Personally, I prefer third party networks. From the affiliate's point of view they help to ensure that the merchant is operating professionally. But you can offer both options (with higher commission rates for those affiliates who wish take more risk and use your own affiliate software rather than going through a network).
Is an affiliate blog something we should consider?
Yes, if you have the resources and you intend to introduce lots of innovations on your programme and you need somewhere to tell your affiliates about those innovations.
Are lifetime commissions and/or cookies a determining factor for you?
Cookie duration is definitely a determining factor, yes. The longer the better.
Should we avoid mentioning our phone numbers on the site/banner...
Of course! If you're even considering doing this then you're not contemplating AM seriously as a sales channel.
joined:Dec 9, 2001
Paying commissions on repeat orders does not need to depend on cookies. If your system is set up right, once a customer has ordered something the referring affiliate can be credited with repeat business regardless of cookies (and regardless of whether the order comes in from a different computer or over the phone). That's what you should aim for.
Re phone numbers: set up a system to make sure that the referring affiliate gets credit for phone orders, then let conversion rates tell you whether and how much to display phone numbers.