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Top CPM Banner Ad Networks?

List your favorite, highest-paying networks



9:51 am on Dec 27, 2006 (gmt 0)

10+ Year Member

I have recently received many emails from a variety of CPM banner ad companies claiming high CPMs for my site.

I don't have the time to test each and every ad network, so I figured I could draw on the experiences of WebmasterWorld members.

Currently I am only familiar with ValueClick Media and I am very pleased with the earnings and the high CPMs.

I have received emails from a whole slew of networks, and even signed up for a few on my own. Your opinions, experiences, and advice are appreciated.

Ad Pepper
Active Response Group (formerly Oridian)
CPX Interactive
Burst Media
Real Tech Network

Furthermore, I've heard good things about Casale and Tribalfusion, but haven't signed up yet.

As you can see I am understandably confused. If anyone is familiar with any of these networks, please share your advice.

Thanks a million. ;)


12:22 pm on Dec 28, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I am happy with Valueclick (formerly Fastclick) and Casale.

I use Burst! minimally but, generally, they just annoy me with their lower payouts, high default rates, poor statistics, irrelevant and constant emails and self-defeating rules. (I'd love to hear if anyone has had a positive experience with Burst! because to date in my experience they have compared dismally with ValueClick).

I don't use any of the other CPM networks at present.


11:18 pm on Dec 28, 2006 (gmt 0)

10+ Year Member

I have heard the same thing about Burst from other people before. Thanks for the advice. I was never really impressed with their interface.


7:15 pm on Jan 1, 2007 (gmt 0)

5+ Year Member

I use burst and tribalfusion. TF seem to pay slightly better but, if you get the opporuntity, I would also try to join Burst and give them a shot... I've been with them for years and they are very reliable.


11:52 pm on Jan 3, 2007 (gmt 0)

10+ Year Member

Thanks webmednet. I agree with you. If Burst is reliable and they pay well, then I can get over their poor interface and give them a fair shot.

So, I am curious, what do you do with the rest of the impressions Burst can't fill? Send them over to other networks? Do the other networks still deliver high-paying ads if they know that they are receiving default impressions (which may mean lower quality traffic)?


3:31 pm on Jan 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Tribalfusion has worked well for us over the years. Very reliable and consistent earnings... They seem to pay better than the others. But they are picky on who they let in ...


2:56 am on Jan 10, 2007 (gmt 0)

5+ Year Member

is any of these better than ad google?


8:36 pm on Jan 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Not in my experience, but then it's not like you have to choose between them.

On most of my pages I have an adsense leaderboard near the top, a CPM banner slightly lower, an adsense medium rectangle slightly further down, two CPM skyscrapers (from different networks) down the right-hand side of the page and two CPM medium rectangles (again, from different networks) towards the bottom of the page.

There is plenty of information, tables, headings and graphics on the pages and lots of whitespace so nothing looks too cluttered.

Some of my friends suggested a while back that I lose the CPM creatives. I got rid of them for several months and basically lost the revenue stream, though I noticed my visitor numbers didn't increase any faster. Then I put the CPM creatives back, regained the revenue stream and my visitor numbers carried on increasing just as they had the whole time.

My conclusion: people are less bothered by CPM banners than they say they are. In four years I've still not seen anyone come close to Fastclick / Valueclick Media.


8:53 pm on Jan 17, 2007 (gmt 0)

5+ Year Member

You could also try globalinteractive.com who use the Yield-Manager serving software.