Welcome to WebmasterWorld Guest from 126.96.36.199
I don't have the time to test each and every ad network, so I figured I could draw on the experiences of WebmasterWorld members.
Currently I am only familiar with ValueClick Media and I am very pleased with the earnings and the high CPMs.
I have received emails from a whole slew of networks, and even signed up for a few on my own. Your opinions, experiences, and advice are appreciated.
Active Response Group (formerly Oridian)
Real Tech Network
Furthermore, I've heard good things about Casale and Tribalfusion, but haven't signed up yet.
As you can see I am understandably confused. If anyone is familiar with any of these networks, please share your advice.
Thanks a million. ;)
I use Burst! minimally but, generally, they just annoy me with their lower payouts, high default rates, poor statistics, irrelevant and constant emails and self-defeating rules. (I'd love to hear if anyone has had a positive experience with Burst! because to date in my experience they have compared dismally with ValueClick).
I don't use any of the other CPM networks at present.
So, I am curious, what do you do with the rest of the impressions Burst can't fill? Send them over to other networks? Do the other networks still deliver high-paying ads if they know that they are receiving default impressions (which may mean lower quality traffic)?
On most of my pages I have an adsense leaderboard near the top, a CPM banner slightly lower, an adsense medium rectangle slightly further down, two CPM skyscrapers (from different networks) down the right-hand side of the page and two CPM medium rectangles (again, from different networks) towards the bottom of the page.
There is plenty of information, tables, headings and graphics on the pages and lots of whitespace so nothing looks too cluttered.
Some of my friends suggested a while back that I lose the CPM creatives. I got rid of them for several months and basically lost the revenue stream, though I noticed my visitor numbers didn't increase any faster. Then I put the CPM creatives back, regained the revenue stream and my visitor numbers carried on increasing just as they had the whole time.
My conclusion: people are less bothered by CPM banners than they say they are. In four years I've still not seen anyone come close to Fastclick / Valueclick Media.