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What is affiliate marketing really about?

Some help needed for an affiliate novice.

     
2:08 pm on Dec 15, 2006 (gmt 0)

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In my experience as a webmaster, I've only dwelt into content generation and contextual advertisements. However, I wish to go into affiliate marketing.

I do have some queries though. Is affiliate marketing about slapping related product affiliate links onto the websites? Or is it about creating a sales copy to selling a particular affiliate product.

I did some trying out and just slapped some product links onto my website and have not got any conversions. Would anyone be so kind as to point me in the right direction please?

7:07 pm on Dec 15, 2006 (gmt 0)

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If you go to the top of this page, click on the "library" link, and then sort by forums, the threads from this forum that were considered worth archiving start on the first page, right after "Accessibility" - I'm sure there's some good reason "Linux" comes before "Accessibility". ;-) You will need to go to pages 2 and 3 to see the newer threads, though. There's a wealth of information there.

IMVHO, if I were to pick one word that affiliate marketing is really about, it would be "pre-selling". That can be done in many different ways, depending on the type of site, but unlike PPC ads, you want the customer to be ready to buy - or at least to be seriously considering it - when they click on the link. My main site is content-related, and the links to specific items that are pertinent to that page's content are integrated into that page. The content isn't "ad copy," but hopefully will make some readers interested enough that they want to check things out for themselves.

Judging not just from my own results, but from what I've read of other people's comments in this forum, on content-type sites:

Banners = bad
Text links= good

And other types come in-between.

8:31 pm on Dec 15, 2006 (gmt 0)

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With affiliate programs it's all about highly targeted traffic and you can get this traffic either via PPC or by building your own websites focused on the products you sell and making them popular with the search engines.
8:44 am on Dec 16, 2006 (gmt 0)

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Beagle: Thank you so much. I'll try to see what products I can integrate within my content itself. Perhaps that would help.

[edited by: encyclo at 1:22 am (utc) on Dec. 22, 2006]

1:21 pm on Dec 23, 2006 (gmt 0)

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I recently signed up to a program for $49.95 which offers a free website for promoting digital products for working from home and making money. I have signed up with ClickBank, Google adwords, yahoo marketing and spent $292 so far. I admit i am not too good with poducing ads and I was wondering the following:
Is it really possible to make money with affiliate marketing? What if i purchased key workd elite for $176 and used the ads that it automatically produces with the key words that it suggests? How much more will i need to spend before seeing a dollar come into my hands? When do i know this is not for me?

Please help! I would like to make a go of this but do not want to waste my time if i cannot really generate a good income.

By the way I have no website design skills or any knowledge in marketing or selling!

[edited by: skibum at 6:37 pm (utc) on Dec. 23, 2006]

5:44 pm on Dec 23, 2006 (gmt 0)

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sattar, this is just IMVVHO, but before spending another $176, I think you need to stop, catch your breath, and learn something about what you're jumping into. There's an entire forum here on things like AdWords; you have to know as much about them (at least) as you do about any other form of advertising (online or offline) before you can make them work for you. Read up on it; go to the related forum and ask some specific questions. If you're going to spend money on marketing and advertising, you need to know what you're doing or you'll just keep paying out more than you're getting in.

Also, 99.9% of the time, anything that tells you it'll do something like this "automatically" is going to end up with your money without any guarantee that you'll get some back. Computer algorithms are nice things, but they still can't beat the human brain (IMHO).

It's very honest of you to admit that you don't know much about marketing or selling. I don't either - which is why I never put anything into it that I can't afford to lose. There are other people here who know a lot more about it than I do, and make a lot more money at it than I do; if you want to join them, you need to have the mindset that online business ("even" affiliate marketing) is every bit as much a business as offline business, and you can't do it successfully without being savvy about it. It takes time to learn, but it also takes patience for affiliate marketing to be successful.

Not much I can say at this point except that general warning. I'll admit your post made me kind of scared - for you! Unless you have a lot of "mad money" to play with, know what you're doing before you spend any more.

ETA that this doesn't mean you can't do it. It's just that the odds are against you making it the way you've been approaching it so far.

[edited by: Beagle at 5:56 pm (utc) on Dec. 23, 2006]

6:48 pm on Dec 23, 2006 (gmt 0)

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By the way I have no website design skills or any knowledge in marketing or selling!

It's kind of critical to have those types of knowledge & skills. 3-5 years ago click prices were cheap and with some research you could get around $5.00 back for every dollar you spent doing PPC. Now you're generally lucky to get $2.00 for every dollar spent. It require a Google-type mindset to turn a profit in the affiliate world. Keep throwing stuff at the wall and see what sticks. Don't expect to make anything for between 6 months & two years. Get a job at a company or an agency to get some insight into what works, what types of keywords and sites generate sales. Plan on investing thousands of hours in testing, researching and learning what works. Plan to lose a lot on PPC initially (or take lots of time to learn to build sites) as you try different things, promote different merchants & discover what works.

Starting from scratch even with some design & marketing skills is not fast or easy money. Learn to build sites, watch the traffic patterns, keep pushing, keep researching, keep testing but be prepared to make rather large investments of time and money and don't expect ANY e-book to provide a magic formula to even make the investment on the ebook back inside of six months to a year.

8:44 pm on Dec 23, 2006 (gmt 0)

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Sattar, on the upside, think of how far $292 would go if starting an offline biz. It would cover the stationary, if that.
12:08 am on Dec 24, 2006 (gmt 0)

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thank you all for replying to my post! this was the exact advice that i needed. I did not think it was going to be easy but I felt that there was a degree of IT skills i.e understanding websites and online business, marketing and selling. I dont really have that much to spend and lose in this area of a busines and so i will use my capital to seek other business opportunities in the market that i already know.

thanks again!

 

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