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Using contests to drive traffic

newbie question, please help



11:35 am on Nov 18, 2006 (gmt 0)

5+ Year Member

I just started a travel affiliate site. My strategy to drive traffic is to offer a contest and have people sign up for a newsletter in the process of entering it. Any feedback, thoughts, or suggestions would be much appreciated.


12:30 pm on Nov 18, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

People are over exposed to contest. Every company, event Tv program is running a contest and in my opinion people are growing contest blindness. We started a contest but there was hardly any participation.

You should rather try to create a tipping point. I am working on a formula to create tipping point.


12:00 pm on Nov 19, 2006 (gmt 0)

5+ Year Member

Thanks for the advice.

I am curious about your tipping point formula. I assume you are trying quantify how many site hits or members you need before the site starts to boom? Or are you attempting discover the best ways of achieving this goal? Either way, this topic has always fascinated me.


5:07 pm on Nov 20, 2006 (gmt 0)

10+ Year Member

Contests are overplayed, but are still very effective.

I have a beta account with ePrize and their new program "caffeine" which looks to be promising.

The biggest thing with promotions / contests it you still have to promote them, they don't run by themselves.

After taking a closer look at them, you could spend the same time / money and effort to promote your site or product and be more effective.


5:11 am on Nov 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Almost two years ago, I ran a contest on my site.

My site give retail stores within a certain niche a place to advertise their products and services.

The contest was a drawing: all a participant had to do was to print out the page for one of my subscribing retail stores, go to said store, and have one of the clerks sign the printout, saying that this person had been to the store. I even went further by saying that, if the participant didn't have a printer, all he/she had to do was write down on a slip of paper the name and address of the store, and have a clerk sign to say the participant had visited the store.

The prize was a $1000 shopping spree at the store the winning participant had visited.

I ran banner ads across my site, and promoted the contest on numerous other sites that are within the same niche.

When I visited some of the online forums, I heard complaints. "What? $1000? That's chump change." And on and on.

Please bear in mind that my site is national, and draws a large number of visitors.

At the end of the contest, only four people had bothered to submit entries.


I think that, with all of the "win a million dollar" promotions going on, the public is skeptical of any prize amount that's realistically winnable.

The guy who won the $1000 shopping spree had a 1:4 chance.


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