Search123 Publisher Program

[Graham]

Anybody have any experience of using the Search123 Publisher Program as they have approched me to see if I am interested.

They quote: "We don’t really have a contextual offering. Our offering is a content match solution, where we categorise your URL that has a bank pre defined keywords approx 20-30 keywords that will be used on rotation. The look at feel is that of a contextual solution.

The majority of publishers we currently work with, do so using our XML feed and pass a keyword to us and then render the adverts based on a look and feel of their choice."

Any advice/horror stories welcomed.

[artdog]

I looked at then recently only to wonder if anyone knows they exist?

If their method is effective, will there be enough traffic to matter?

[designhaus]

I use them. I make money. Good team behind them! ... they are owned by Valueclick. I got sick of adsense. At the end of the day I wanted better payouts and adverts that fit into the design of my site better.
Your site/sites will need to get a good volume of traffic and you will need to be a half serious publisher for them to work with you.