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Summer Holiday Effect - Sales Drop

         

adwordstudent

2:32 am on Aug 17, 2004 (gmt 0)

10+ Year Member



Dear All,

I sell clickbank and cj product for 3 month. Everyday I can make the profit. But this month is very poor, the traffic is drop.

Some internet marketer told me that it is maybe summer holiday effect.

Is it summer holiday effect?

Best Regard
AS

mfishy

2:53 am on Aug 17, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yeah, this is the slowest time of year for almost every industry. Weekends are especially bad. Keep your chin up, September will be far better!

shri

3:57 am on Aug 17, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Summer holidays, olympics, hurricanes... lots of strangeness.

One thing, when traffic falls, look at your traffic sources and make sure that these are not related to search engine positioning, dropped adwords etc. Those are issues that need your attention.

Michael Anthony

8:01 am on Aug 17, 2004 (gmt 0)



Yep - this is a good time of year to asess your income and maybe add something that sells well in a holiday season. But in general, when people are on vacation which is certainly the case in August in the UK, traffic levels are low across the board.

One benefit of this is that you spend less on PPC as there are less surfers in general. The bad news is that these don't tend to convert so well, so your CPA increases in quiet periods.

For my personal finance stuff, which dies at Xmas, I switch off all ads for the 2 weeks prior to the actual day (10-25 Dec) as it's just more economic than advertising to a non-buying audience. Also gives me more budget for my Xmas campaign advertising (toys, etc.).

affgirl

5:15 am on Aug 18, 2004 (gmt 0)

10+ Year Member



This is an interesting topic. As I am new to this, I keep hearing this a lot. It is good news to me because it gives me something to look forward to. Thinking that sales will increase very soon.

Doesn't it have a lot to do with seasonal advertising? Right now is the time to promote Back To School type of things right? Anything related to the coming Fall season. I would think that School supplies and backpacks, Textbooks, music players, computers and other School things would do o.k. right now through Sept.

When does the Holiday shopping season start? Nov.?

What sells best during the holidays? Toys, music, dvds, gift certificates and electronics?

Porkchop

6:25 pm on Aug 19, 2004 (gmt 0)

10+ Year Member



This will be my 1st Christmas as an affiliate. :-)
I know my site stats went through the roof starting Dec.8 and then came to a halt a few days before Christmas.

KeepTrying

2:13 am on Aug 20, 2004 (gmt 0)

10+ Year Member



One factor that hasn't been mentioned already for the drop-off in US consumer activity, is the effects of a US election.
With so much uncertainty about the outcome, the public are naturally apprehensive. If one of the contestants had a clear lead in the polls, and looked to be the likely winner, then consumer spending wouldn't be affected as much.
Now as the election isn't until November, this 'quiet' period may go on for some time yet.
The financial pundits on Wall St. are suggesting that the election is responsible for some of the sluggish figures coming out ie. employment growth down in the recent figures.

eyeinthesky

5:41 am on Aug 20, 2004 (gmt 0)

10+ Year Member



Amidst all these talk of Summer doldrum, I just read in another forum that an internet guru has just made $1,000,000 in 24 hours -- this month.

And his top affiliate has just made $75,000!

Guess you should know who this guru is by now. We've all been bombarded with offers to buy his traffic package for a cool $997 the last week or so.

If you think you can, you can...

affgirl

6:10 pm on Aug 20, 2004 (gmt 0)

10+ Year Member



Not to mention the Gas price inflation in the US. An unavoidable vacuum suction of the extra disposible cash the average commuting worker has. I only have to fill up once a month since I work at home on my computer. But if I commuted it would be a huge expense right now.

That *Guru* is selling but..

Look who his *buyers* are. They are not the general consumer market that we are talking about in this thread.

There is a BIG difference in Business > Consumer products and Business > Business Products. Entirely different market.

They are the marketers who are online year round trying to market to those consumer buyers and are desperate for traffic "secrets" because there sales are so slow to the actual consumer market.

I know what guy you are talking about. Of course his Affiliate program is "closed". Only available to his circle of internet guru buddies selling the same type of "secrets" their own huge lists of desperate internet marketers.

Where did you find out exactly what he has made from it so far? He divulged these numbers himself?

I'd rather know what his numbers are on his Business > Consumer product sites. Why doesn't he divulge that?

It is amazing though. I don't see how it is a better product then anything else out there. Especially the ones 1/10th the cost. Except that he has a loyal 'following' and gets to hype of his blog for months before releasing anything.

dertyfern

8:18 pm on Aug 20, 2004 (gmt 0)

10+ Year Member



We've not only seen a dramatic revenue slowdown in our travel realted web sites, but we've been stricken with non-relevant adsense ad to boot--ouch!

We've kind of identified the seasonality in travel as it relates to us, and while revenues tend to suffer during this period, we don't seem to find a proportional drop in adwords expenses (click-throughs), making these tougher periods.

eyeinthesky

11:44 pm on Aug 20, 2004 (gmt 0)

10+ Year Member



Where did you find out exactly what he has made from it so far? He divulged these numbers himself?

Yes, from the horse's mouth.

Anyway, what I wanted to say is that nothing (well, almost) is impossible even in a so-called Summer Slump.

If you're interested in his disclosure and also some useful tips on how he did it, sticky me.

Note : I'm not an affiliate nor a friend of this guru but I think some of his ideas (I only got free ones) are pretty smart :)

And I did not buy his package.

affgirl

12:50 am on Aug 21, 2004 (gmt 0)

10+ Year Member



I just meant that the summer slump is in the Consumer market, not the
Business market. There are certain markets that are hit with it - slumps in certain times of the year. And others that do better.

You know us Marketers never get offline!

surfgatinho

4:13 pm on Aug 21, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



In my travel related sites I'm finding at the moment is traffic is almost the same as June and July (in fact some days have been busiest to date) BUT conversions are way down.

One suggestion is there are lots of people looking for last minute deals and looking all over the place. This might explain why my adSense revenue is up.