Forum Moderators: skibum
I will quite often renew my car insurance or something via an aff link - in my view this is a way to obtain a further discount on a product I was going to buy anyway, the merchant still makes the sale and still makes a profit, so even for the super-ethical this can't be a problem.
It's also amazing how often I've picked up tracking problems as a result of a self purchase, which is why I strongly recommend them for testing a program before spending thousands on PPC.
One reason merchants have this policy is to discourage people from signing up as affiliates in order to get a quick 5-10% discount. From that point of view, it helps preserve commissions for the rest of us and is a good thing for affiliate marketing overall.
There are a few that will say that they specifically do not pay on your own orders through your link. If that is the case and it is something I want to buy I will just order it using my husbands name and CC. That way I can just say I refered a friend...
If you sign up to get a discount on something, like jomaxx mentionned, I wouldn't be impressed.
If you are promoting my program, I'm happy that you are testing out the tracking system and purchasing something. People that try my product will make better promoters :)
But if I DO promote them on my site, I usually don't lose sleep about it one way or the other. I have a clear conscience and besides, unless you flush your cookies there's a good chance the merchant will end up paying you a commission anyway.
So if a merchant makes a sale via an affiliate he's making a net loss? - why would anyone do that? Sure, they might be making less profit, but not a loss.
So if a merchant makes a sale via an affiliate he's making a net loss?
You see, they're trying to make it up on volume ;)
Seriously, I've seen some merchants that will be at a loss on the first few sales, counting on repeat customers. I'd rather have longer term cookies and not have that type of exposure!
Now if you do get caught then it's probably because you had too little traffic to start with and you buying through your own links caused a noticeable change in your stats. Or you're spending outrageous sums of money.
I'm not saying it's a huge deal, but my personal belief is that signing up specifically in order to give yourself a discount is mooching.
If I had an affiiate program on my sites and I could get more sales just by giving 20% off I would be estatic. Hell I'd offer the discount to all customers who came to the site. Merchants who don't budget right for there own affiliate programs do not know what the hell they are doing and are not pricing setting right.
There are many merchants who highly encourage the practice. Like AllPosters.
FAQ
"Can I buy products through my own links?
Yes. Feel free to click through your own links to make purchases. You will earn commission on your purchases."