Ad Rates......Know what I can get?

[BigFish]

I have a 3550 + Alexa site doing over 3 mill a month looking to make extra $$ off of serving non-competitive ads. Any ballpark figures on what kind of rates I can get on a cpm basis?

Thanks

[fidibidabah]

CPM? I'm not quite sure if you're large enough for the CPM market. Certainly close. I don't know, that's a tough call. I guess it's a matter of what your site deals with and what type of companies you're going to get. I'm confident in saying between $6-$25.

[BigFish]

Sorry I wasn't too specific:

Games (PC games site)

But I don't want any competitor's ads.

What might I be able to fetch from a network like Burst or others?

Am I better off recruiting advertisers on my own?

[BigFish]

Anything?

[mfishy]

<<Am I better off recruiting advertisers on my own? >>

Probably. Games traffic commands around $1 CPM if you are lucky. I would consider adsense in an "aggressive" position on your pages. Of course, you can't be guaranteed what ads will show, but it cannot hurt to test.

[BigFish]

$1 cpm?

Fidi... said $6 to $25?

[mfishy]

Fidi is sniffing some serious glue! If you get over $2 on a gaming site, I would be shocked. Who knows, maybe you are a great salesman.

If you go through burst or any ad network - look for $.50-$1.00.

[BigFish]

Thanks.

[hobbnet]

My 2,

I would be astonished if you got $6. I'd go for $3.00cpm super banners (720x90s) and let potential customers talk you down.