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Can you make money w/ a forum site?

Mixing aff links in forum site

         

spikedo55

10:22 pm on Dec 12, 2003 (gmt 0)

10+ Year Member



Hey,

I was thinking about creating a forum site. Do you think I could make some decent affiliate money with rotating banners at the top and an individual forum that announces new products? Or would that put off the community too much? Any comments welcome.

Lil_Red

2:42 am on Dec 13, 2003 (gmt 0)

10+ Year Member



The short answer is No. Forum participants are in a forum to read & write. They are not in a buying frame of mind.

Forums are good as a supplement to a website but by themselves, they generally cost more than they bring in for revenue.

jdancing

5:33 am on Dec 13, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The big forums can make a fortune. This site could get $15 per 1000 impressions for a 100,000 + minimum banner buy. Some of their big competitors get much more. The content is the posts. Add a news letter featuring the best posts of the week with a short into with a pretty girl posing as the auther and sell more ads there.

But unless you can generate 1,000s of visitors a day forget it.

1 secret is to start a forum in a smaller niche where few quality boards exist, then advertise like mad, spend lots of money and create the best forum in that market to make your site where everyone who wants to learn about those obscure widgets goes to advertise the widgets your forum discusses. At the start, be prepared to ask and answer all your questions with several different aliases’ to build conversations and topics. Not a lot of fun but if you like to write go for it.

mfishy

5:35 am on Dec 13, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Actually, there are quite a few foums that are able to sell products very well. Usually, they combine a wealth of information with a few recommended vendors. I know of a few that generate big dollars.

Jenstar

5:37 am on Dec 13, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Some do quite well running Google AdSense on forums - ads generally appear targeting the content of each thread. You just have to watch that people don't start threads on the AdSense ads, which can violate the TOS.

jdancing

3:48 pm on Dec 13, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The key is providing targeted visitors. Black Widget boards can get great prices for Black Widget ads.

jdancing

12:35 am on Dec 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Shhhhh Webmasterworld may get ideas.. (but I think they have a different money making model in placed)

But I think the highly targeted forum with lots of traffic is one of the best money makers out there.

jackc

11:02 pm on Dec 15, 2003 (gmt 0)

10+ Year Member



I think geekvillage.com can earn profit too.

CPCretirement

8:55 pm on Dec 18, 2003 (gmt 0)

10+ Year Member



Yes, you can definitely make money on a good forum site. I suggest you only consider starting a forum site about something that you have a strong interest in yourself. There are a suprising number of headaches running a forum. Even with the income I wouldn't do it if I did not enjoy the topic.

Affiliate programs have never made me enough on the site to justify the time and effort of adding the code. The one exception to that is the Tire Rack program. I have had an excellent experience with them.

My income comes almost completely from direct advertisers. It took a long time to get the attention of direct advertisers. The only reason that it is successful for me is that my members all go to car shows and order things from vendors in my arena. They are my sales people. I constantly get emails from vendors who have heard about the site from members. We also do a lot of real world gatherings and try to get magazine coverage as often as possible.

The Google Adsense program has also added a nice revenue stream at zero cost to me and very little effort. I highly recommend it.

Magnum_PI

5:05 am on Dec 30, 2003 (gmt 0)

10+ Year Member



I kind of did it backwards. I have a large network of free public forums as a public service. We never ran any ads on them at all and finally got to the point we were going to have to shut them down because of bandwidth, staff time, etc.

We integrated affiliate ads about a month ago and it's been going well. When I say going "well", it's enough to keep them open, but never anything I would have done as a money making venture.

We have a passion for the subject matter on the forums, so yes, that makes it worthwhile.

div01

4:30 am on Jan 2, 2004 (gmt 0)

10+ Year Member



From what I see on another webmaster board, there is definitely a market of buyers, seeking out small to mid sized forums.

knowledgepower

11:59 am on Jan 15, 2004 (gmt 0)

10+ Year Member



I'm intested in jdancing's comment about creating alias's to have phantom conversations to 'break the ice' on new forums. I've considered doing some of this to jump start some 'moderated comment on this story' type forums.

Can anyone describe their experience and success rate at creating puppet conversations in any sense of user interaction on their site? Feel free to comment on whether you consider this an ethical method of development.

phil

401khelp

3:44 am on Jan 16, 2004 (gmt 0)

10+ Year Member



Phil:

Yes, to get your forum going you may need to create phantom conversations unless you have lots of friends who also are interested in the subject. In which case you can recruit them to your forum.

There is nothing worse than a forum that appears to be dead. In our case, it didn’t take long for people to beginning making the first post, but it took over 10 months to get others to want to continue a treat. It was up to me to be more than one person until some other regulars started hanging out and getting involved. One thing I’ve done is that when someone starts to get involved, I drop them an email thanking them and telling them how important there contributions are.