Forum Moderators: skibum
I'd be interested in knowing how many of you are still using them, even sparingly on just a few sites.
Personally, I am thinking of installing a few on some of the sites I administer for certain clients. Some still sware by them. I have a few reservations about ad banners, but I noticed that you can now have topic-related banners.
All of you out there who have any experiences with them, either good Or bad, please raise your hand and be heard.
Thanks everybody. :-)
SEO
lol, targeted banners = the only way to come close to a good CTR, and even more importantly, conversion rate 'on the back end'.
The program I am thinking of joining is Microsoft's bCentral, where you can choose wich industry segment you want to be in. That way, you can better target your market and your visitors.
What do you think? I take it that you'r not too keen on banners as a whole?
Thanks
I recently ran an advertising campaign on a large UK site and as part of the deal they threw in some banner ad space.
Banner stats -
101471 impressions resulted in 80 clicks - 0.08% click rate
This was when delivering a targetted ad to targetted site.
As a webmaster, I really wouldn't bother messing up my site design with them. Write some targetted copy and use a text link instead. You'll probably do a lot better.
From my perspective as a business owner, yes, banners are working. I have one real estate subdivision running a simple branding campaign. Anecdotal evidence more than confirms that the banner campaign is making an imprint.
From my perspective as a business owner, yes, banners are working. I have one real estate subdivision running a simple branding campaign. Anecdotal evidence more than confirms that the banner campaign is making an imprint.
Yep it's great for raising awareness of your company but is the site that's serving your ad making any money? Or do you just get a free advert? ;)
I have a couple large sites where banners beat out text ads 10:1. Most people visit the site looking for something very specific. The only way to draw their eye from that content is through banners. Text ads can go unnoticed, and this is my theory, because they just get lost in all the text noise.
Banners still grab interest as well as create branding. Maybe you won't make a sale right after they click, but some of those users who click through might bookmark your site. I've seen it happen many of times.
Yes, significant income for about 7 years now. (Somehow I was absent or wasn't paying attention when "they" said that content sites couldn't be monetized.)
>Or do you just get a free advert? ;)
No, we cross-bill our companies. Though the real estate company pays a flat rate monthly (as do all of my other long-term advertising clients), for a pricing comparable I turn down requests from media agents for runs offering less that $2 CPM, and it would have to be a fairly long campaign for me to consider it at that rate.
:-)
So, I removed every single banner from my site (had one 234x60 banner per page previously). Oddly, got my first banner sale on the day I first decided to pull them all down!
No regrets about pulling them. Made no money from them and they slowed page loading down - not to mention taking away from the look of the page. The extra space on the web page is also nice to do other things with it.
Visitors don't tend to click through the banner and purchase, but it seems to act like an advert raising awareness that there's shopping to be done and when a text link is clicked the landing site is by then a name that the visitor is prepared for.
