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Legal Obligation Of Affiliates?

         

MrSpeed

7:25 pm on Mar 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Let's say an affiliate site has all the product information and a link to the buy page. If a surfer purchases a product through your who is responsible in the event the surfer files a lawasuit?

Thanks,

rcjordan

7:31 pm on Mar 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The affiliate is likely to be named in the lawsuit, IMO, whether he's responsible or not.

korkus2000

7:34 pm on Mar 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think we are waiting for legal presidence on that. An affliate is just an advertiser, but I have seen advitisers responsible for the ad. I agree the affiliate will probably be named in the suit.

rcjordan

7:36 pm on Mar 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>An affliate is just an advertiser, but I have seen advitisers responsible for the ad.

Or 'commissioned agent'

>I agree the affiliate will probably be named in the suit.

And there's the rub.

korkus2000

7:41 pm on Mar 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>Or 'commissioned agent'

If lawyers take that route then expect to definitely be named on the suit. Brings a whole bunch of legal problems along with that definition doesn't RC.

rcjordan

7:46 pm on Mar 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Brings a whole bunch of legal problems

Yep. As we've said before, the reality of the situation is that you can be sued (particulary named as co-defendant) very easily. Getting out of it is the tricky (and costly) part.

Think about those affiliate sites that have co-branded pages or even execute the whole transaction. The consumer doesn't have any choice but to start with whomever he thought he was dealing with.

Mike_Mackin

8:28 pm on Mar 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It is good to ask the merchant if they have GOOD product liability insurance.

There is one CJ merchant that dropped all products where they could not get the proper insurance.

nativenewyorker

9:12 pm on Mar 10, 2003 (gmt 0)

10+ Year Member



korkus2000 said:

I think we are waiting for legal presidence on that. An affliate is just an advertiser, but I have seen advitisers responsible for the ad. I agree the affiliate will probably be named in the suit.

Where is this precedence in the material world, much less the electronic economy? With the tobacco companies being sued for hundreds of billions of dollars, I have yet to see either Viacom get implicated for having a billboard business or Time-Life for having a magazine business that advertises tobacco products.

Ted

Mikey

9:20 pm on Mar 10, 2003 (gmt 0)

10+ Year Member



The one with the deepest pockets will get sued most likely. If someone dies from taking Viagra that they bought online from some kid's affiliate site, Pfizer will probably get sued, not the affiliate.

DroffatsX3

9:58 pm on Mar 10, 2003 (gmt 0)

10+ Year Member



Along the same lines, do the Terms of Service notices we all have actually do any good? Anyone had one tested?

Don

rcjordan

10:04 pm on Mar 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Terms of Service notices we all have actually do any good?

I've read some excellent tip articles that said to be sure to set the legal jurisdiction to your home state. That's an old stand-by from the bricks world, but seems like very sound advice.

>tested

Thankfully, no.

>one with the deepest pockets will get sued

Everyone that can be included in the suit will be included. The one with the deepest pockets will certainly make the list.

DroffatsX3

2:40 am on Mar 11, 2003 (gmt 0)

10+ Year Member



I agree on setting the legal jurisdiction of your own state. When my lawyer drew mine up, he also included a clause to stipulate any legal action would be settled by binding arbitration instead of using a court, much like what most of the credit card companies now do. You never know what will happen with a jury. Hopefully though, none of this will ever be tested.

Don

Tapolyai

2:48 am on Mar 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



...clause to stipulate any legal action would be settled by binding arbitration instead of using a court...

I am not sure this can truly be enforced in an open system -- refering to an open business structure, verses a contractual deal, such as membership organizations.

That is, If your local grocer has a TOS right as you enter and has a clause for arbitration, can the grocer enforce arbitration if you slip, fall and break your tail-bone inside the store? This has the smell of the shrink-wrap license deal.

[edited by: Tapolyai at 2:52 am (utc) on Mar. 11, 2003]

rcjordan

2:51 am on Mar 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>am not sure this can truly be enforced

Right, I recall reading somewhere that an arbitration clause wouldn't/didn't hold up.

msgraph

2:53 am on Mar 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Let's say that you are standing outside of a building with a sign that says "buy moonshine for low prices". When someone walks up to you and shows interest, you point them to the door and say walk right in. If they go through the door you splash some blue paint on their clothes. It is proven that you get a percentage for every person who makes a purchase with blue paint on their clothes.

If moonshine is legal are you going to be responsible if the person goes blind after drinking it because the brewer failed to remove impurities?

Or if moonshine is illegal, are you going to be held responsible for telling someone where they can purchase it in order to make some cash for yourself?

DroffatsX3

3:00 am on Mar 11, 2003 (gmt 0)

10+ Year Member



>>Right, I recall reading somewhere that an arbitration clause wouldn't/didn't hold up.

Not sure myself either, just the advise I got for my situation. Like I said, hopefully I never have to find out.

Don

deejay

3:10 am on Mar 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It is proven that you get a percentage for every person who makes a purchase with blue paint on their clothes.

Forget the flippin moonshine. who pays for the drycleaning?

....

On a serious note re binding arbitration - I think you're going to have a hard time 'contracting out' of legislation wherever you are. In the rare circumstance/place where it can be done it generally requires more than a notice which may or may not be seen by the other party... it would likely require informed consent of the other party.

Jen DarkBlue

5:27 am on Mar 11, 2003 (gmt 0)

10+ Year Member



After discussing this issue with a legal representative, it appears the affiliate is simply the advertiser. Liability would fall on the manufacturer (or in some cases the distributor) of the product, but not an advertiser.

1milehgh80210

7:19 am on Mar 11, 2003 (gmt 0)

10+ Year Member



"After discussing this issue with a legal representative, it appears the affiliate is simply the advertiser. Liability would fall on the manufacturer (or in some cases the distributor) of the product, but not an advertiser."<<

I'd agree, Affiliate sites are a form of adv. basically used by the creator & distributer of the product. Maybe kind of like a billboard, it doesnt really matter who owns, or paints the board itself.

Now if the affiliate site lies or misrepresents the product, that's another kettle of fish...

----------------------not or pretending to be a lawyer..