I'm running some linkedin lead forms - just wondering what you guys are seeing in terms of cost per lead - I'm getting £116 at the moment. is it good or bad?
Mark_A
12:51 pm on Oct 19, 2017 (gmt 0)
Sorry, I don't know what a LInkedIn Lead Form is?
tomasd1978
1:02 pm on Oct 19, 2017 (gmt 0)
Hi Mark,
within linkedin we are buying ads (sponsored content) so we are pushing posts at a cost per click of c. £3.50 - they also allow you to run a lead form (shows on mobile only). and its autofill so mobile user can submit and the advertiser gets the leads in the backend of linkedin ads. today we have the CPL just under £50 so looking better for a b2b lead...in comparison the category on adwords is £40 per click...
Mark_A
11:38 am on Oct 20, 2017 (gmt 0)
Hi Tomas, I guess it depends on your business but for me the £3.50 off per visitor already seems a lot, (compared to adwords and bing) and £50 per lead would be way too much unless I could be sure of orders with margins much greater than that, from every registered lead.
tomasd1978
9:59 am on Mar 13, 2018 (gmt 0)
thanks Mark, you are correct - especially similar audience on Facebook is 0.30p per click
