LinkedIn is making moves to enhance its service, especially for its premium membership.
Some of the latest enhancements include:
Visually improved profile capability.
Profile optimization suggestions.
Double-sized profile returns in the search, along with snippets from the profile.
Top 100 results profile ranking data.
As part of this roll out of new features to our premium experience, we are also introducing a new starter package called Premium Spotlight. LinkedIn Gives Premium Members Enhanced Profiles and More Data [blog.linkedin.com]
Apparently, the custom background will be available to all users in the coming months.